Danielle M. DeFilippis focuses her practice on intellectual property matters and litigation. Danielle  appears on behalf of individual and  corporate clients in all phases of litigation  from commencement through trial.  Danielle regularly serves as lead counsel in cases before federal and state courts, the Trademark Trial and Appeal Board of the U.S. Patent and Trademark Office, and alternative resolution forums.

Danielle has represented clients in a variety of industries, most notably, food and beverage, liquor, jewelry, cosmetics, sports and entertainment.  Danielle’s focus is trademark prosecution and litigation.  She has represented clients in cases involving trademark and copyright infringement, false advertising, commercial disparagement, business torts, deceptive trade practices, Lanham Act claims, state and federal unfair competition laws, and other business disputes.

Danielle is involved in several organizations including the IP Section of the New York State Bar Association and the International Trademark Association (INTA), serving on the Government Officials Training Committee.  Danielle is also a regular contributor to NMM’s Trademark and Unfair Competition Blog, More Than Your Mark.

While in law school, Danielle was Editor and Director of Staffing & Symposia for the Legislative Journal. She also completed a judicial internship with the Honorable Ronald J. Hedges, District Court of New Jersey. After law school, Danielle served as a judicial clerk with the Honorable Stephen J. Bernstein, Superior Court of New Jersey, Essex County.

Danielle was listed in the 2014 editions of New York Metro and New Jersey Rising Stars. No more than 2.5 percent of lawyers in each state are named to the Rising Stars list.


Blog - More Than Your Ma®k

Splenda’s Fight over the Yellow Sweetener Packets at IHOP, Applebee’s Settles Amicably

Visit Us at the World of Latino Cuisine Trade Show Tomorrow!

Norris McLaughlin Attorney Jeanne Hamburg Argues Before the Federal Circuit on Important Trademark Issues Affecting Food and Beverage Brands

The Evolving Focus of Intellectual Property Law

Mezcal Margarita, Anyone?

Danielle DeFilippis Attends New Jersey Food Council’s Night of Distinction

When Your Rebranding Gets “Stone”-Walled

Did you miss our seminar today?

What Does it Mean to “Be An Outsider”?

TTAB refuses beer registration despite Consent Agreement

TTAB rejects SINFUL ZINFANDEL as confusable with ZINFUL

The Trademark Board Cancels the Trademark Registration for HOPNOTIC Beer

The TTAB Delivers Another Blow to the Beer Industry in Denying Registration for Home Brewing Co.

Leaders of the Senate Agriculture Committee Announce An Agreement On National GMO Labeling

Thinking About a Themed Business? Read this first!

The Battle over Havana Club Rum Resumes

The GMO Labeling Debate Continues

Making Your Mark: A Distinguishing Trademark is the Heart of Effective Brand Strategy

Veteran-owned Consulting Firm Wins Trademark Dispute over its Right to use Military Themes in its Business

A Disappointing End to the Country’s First Supermarket

Consumer Sues Ghirardelli Chocolate Company for Deceptive White Chocolate Labels

Accusations of Bait and Switch tactics by Plum Organics, Gerber

Hellman’s Owner Sues Competitor Over Egg-Free “Just Mayo”

Supreme Court allows POM Wonderful Lanham Act suit against Coca-Cola to continue


See More


  • “Artist Workshop: Trademark & Copyright Seminar with Danielle DeFilippis,” Creative Den, Glen Rock, NJ, December 10, 2018
  • “A Taste of Trademarks and Other Issues Affecting the Food & Beverage Industry,” Norris McLaughlin, P.A., New York, NY, November 15, 2018
  • “Educating the Future Workforce of New Jersey’s Food Industry,” The New Jersey Food & Beverage Summit, Somerset, NJ, October 16, 2018
  • “Appetite for Branding,” FoodBiz NJ, Somerset, NJ, April 24, 2018
  • Moderator, “Restaurants and Beverage Panel: Trends and Challenges,” FoodBiz NJ, Somerset, NJ, April 24, 2018
  • “An Appetite for Branding: Securing Trademark Protection,” Norris McLaughlin, P.A., Bridgewater, NJ, January 30, 2018
  • “An Appetite for Branding: Securing Trademark Protection,” Rutgers Food Innovation Center, Bridgeton, NJ, November 30, 2017
  • “A Crash Course in Intellectual Property,” Norris McLaughlin, P.A., Bridgewater, NJ, July 15, 2015
  • “The Basics of Environmental Coverage Law in New Jersey, Pennsylvania and New York under Comprehensive/Commercial General Liability (“CGL”) Policies,” Norris McLaughlin, P.A., March 11, 2015
  • Won a preliminary injunction for COINTREAU in a trademark infringement case resulting in a consent judgment in Cointreau Corp. v. Pura Vida Tequila Company, LLC (United States District Court for the Northern District of Texas)
  • Received a jury verdict in favor of a client involving contract and business tort claims, in which Danielle acted as second chair (United States District Court for the District of Massachusetts)
  • Obtained summary judgment dismissing all claims against a client, including claims of copyright infringement, theft of trade secrets, and breach of contract in Alpha Media Works, Inc. v. Perception Research Services, Inc. (United States District Court for the Southern District of New York)

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