Danielle M. DeFilippis, Co-Chair of the firm’s Intellectual Property Law Practice Group, focuses her practice on intellectual property matters and litigation. Danielle appears on behalf of individual and corporate clients in all phases of litigation from commencement through trial.  Danielle regularly serves as lead counsel in cases before federal and state courts, the Trademark Trial and Appeal Board of the U.S. Patent and Trademark Office, and alternative resolution forums.

Danielle has represented clients in a variety of industries, most notably, food and beverage, liquor, jewelry, cosmetics, sports, and entertainment.  Danielle’s focus is on trademark prosecution and litigation.  She has represented clients in cases involving trademark and copyright infringement, false advertising, commercial disparagement, business torts, deceptive trade practices, Lanham Act claims, state and federal unfair competition laws, and other business disputes.

Danielle is involved in several organizations including the IP Section of the New York State Bar Association and the International Trademark Association (INTA), serving on the Government Officials Training Committee.  Danielle is also a regular contributor to Norris McLaughlin’s trademark, copyright, and unfair competition law blog, More Than Your Mark.

While in law school, Danielle was Editor and Director of Staffing & Symposia for the Legislative Journal. She also completed a judicial internship with the Honorable Ronald J. Hedges, District Court of New Jersey. After law school, Danielle served as a judicial clerk with the Honorable Stephen J. Bernstein, Superior Court of New Jersey, Essex County.

Danielle has been named to New Jersey Law Journal’s 2019 list of “New Jersey Trailblazers.” She was also listed in the 2014 editions of New York Metro and New Jersey Rising Stars. No more than 2.5 percent of lawyers in each state are named to the Rising Stars list.

Danielle DeFilippis to Be Panelist for Rutgers Food Innovation Center Town Hall for Food Entrepreneurs

Danielle DeFilippis to Speak on Sustainable Sourcing at New Jersey Food Processors Association Conference

Danielle DeFilippis to Present at Hudson Kitchen Food Business Bootcamp

Danielle DeFilippis to Present at Rutgers Food Innovation Center Workshop

Danielle DeFilippis Listed in NJBIZ Manufacturing Power 50

Danielle DeFilippis to Present at Food Day 2019

Danielle DeFilippis and Andrew Linden to Discuss Cannabis Law in Food and Beverage Industry

Danielle DeFilippis and Dan Guadalupe to Speak at World of Latino Cuisine Food Show

Danielle DeFilippis to Present Webinar for International Food and Beverage Industry

Danielle DeFilippis and James Major to Speak on Liquor and Cannabis IP Issues

Danielle DeFilippis to Speak at Rutgers Food Business Basics Workshop

Danielle DeFilippis Named New Jersey Trailblazer

Norris McLaughlin Attorneys to Speak on Brewery and Distillery Law in Pennsylvania and New Jersey

Norris McLaughlin Attorneys to Speak on Food and Beverage Law

Danielle DeFilippis Named Co-Chair of Norris McLaughlin IP Practice Group

Danielle DeFilippis and Dan Guadalupe to Present at Launch Pad Newark

Danielle DeFilippis to Speak at Food Business Basics Workshop

Danielle DeFilippis to Speak at Garden State Kitchen

Norris McLaughlin Attorneys to Present Food Tour Webinar Series

Danielle DeFilippis to Present Webinar for New Jersey Food Processors Association

Danielle DeFilippis to be Presenter for Food Business Basics

Danielle DeFilippis to Present Trademark and Copyright Seminar at Creative Den

Danielle DeFilippis to Moderate New Jersey Food & Beverage Summit Panel

Jeanne Hamburg and Danielle DeFilippis Presenters at FoodBiz NJ Conference

Danielle M. DeFilippis Quoted in Forbes

Norris McLaughlin, P.A. Launches Intellectual Property Law Blog

Norris McLaughlin Names New Members

Twenty Norris McLaughlin Attorneys Recognized by New Jersey Super Lawyers 2014

Norris McLaughlin, P.A. Wins Preliminary Injunction in Trademark Case for COINTREAU

Seventeen Norris McLaughlin Attorneys Recognized by New Jersey Super Lawyers

Thirty Norris McLaughlin, P.A.Attorneys Recognized by New Jersey Super Lawyers

Norris McLaughlin, P.A. Welcomes New Litigation Associate


Blog - Trademark, Copyright, and Unfair Competition Law Blog

A Legal and Commercial Overview of the Food and Beverage Industry in the United States and India

Norris McLaughlin’s Cannabis Law and Food Beverage Groups Present at the International Restaurant & Foodservice Show

Cigars and Wine go Together Like…

Splenda’s Fight over the Yellow Sweetener Packets at IHOP, Applebee’s Settles Amicably

Visit Us at the World of Latino Cuisine Trade Show Tomorrow!

Norris McLaughlin Attorney Jeanne Hamburg Argues Before the Federal Circuit on Important Trademark Issues Affecting Food and Beverage Brands

The Evolving Focus of Intellectual Property Law

Mezcal Margarita, Anyone?

Register Now for FoodBiz NJ!

Danielle DeFilippis Attends New Jersey Food Council’s Night of Distinction

When Your Rebranding Gets “Stone”-Walled

Did you miss our seminar today?

What Does it Mean to “Be An Outsider”?

TTAB refuses beer registration despite Consent Agreement

TTAB rejects SINFUL ZINFANDEL as confusable with ZINFUL

The Trademark Board Cancels the Trademark Registration for HOPNOTIC Beer

The TTAB Delivers Another Blow to the Beer Industry in Denying Registration for Home Brewing Co.

Leaders of the Senate Agriculture Committee Announce An Agreement On National GMO Labeling

Thinking About a Themed Business? Read this first!

The Battle over Havana Club Rum Resumes

The GMO Labeling Debate Continues

Making Your Mark: A Distinguishing Trademark is the Heart of Effective Brand Strategy

Veteran-owned Consulting Firm Wins Trademark Dispute over its Right to use Military Themes in its Business

A Disappointing End to the Country’s First Supermarket

Consumer Sues Ghirardelli Chocolate Company for Deceptive White Chocolate Labels

Accusations of Bait and Switch tactics by Plum Organics, Gerber

Hellman’s Owner Sues Competitor Over Egg-Free “Just Mayo”

Supreme Court allows POM Wonderful Lanham Act suit against Coca-Cola to continue


See More


  • “Bouncing Back to Business: Insights and Ideas for Food Entrepreneurs,” Rutgers Food Innovation Center, Webinar, May 6, 2020
  • “Food Law Basics,” Hudson Kitchen, Kearny, New Jersey, February 22, 2020
  • “Food Business Law,” Food Business Basics Workshop, Rutgers Food Innovation Center, Bridgeton, NJ, January 27, 2020
  • “Pardon the Interruption: Branding & Advertising for Disruptive Food Trends,” NJBIZ Food Day, November 4, 2019
  • “Food & Beverage Innovation Summit,” ROI-NJ, October 16, 2019
  • A Legal and Commercial Overview of the F&B Industry in the U.S. and India,” Norris McLaughlin, P.A., Zoom Meeting, September 26, 2019
  • “Navigating the Legal Minefield – Protecting Your Food Business at Each Stage of Growth,” World of Latino Food Show, Meadowlands Expo Center, Secaucus, NJ, September 25, 2019
  • “IP Issues in the Liquor and Cannabis Industries,” Cardozo Intellectual Property Law Society, Reservoir Bar, New York, NY, September 16, 2019
  • “Brand Power: Creating and Protecting Your Brand,” Food Business Basics Workshop & Training Session, Rutgers EcoComplex Clean Energy Innovation Center, Bordentown, NJ September 9, 2019
  • “A Global Perspective on Food and Beverage,” LNI, Dublin, Ireland, May 10, 2019
  • “Food Law 101,” WeWork Food Labs, WeWork 148 Lafayette Street, New York, NY, May 16, 2019
  • “Must-Know Legal Basics to Protect Your Business,” Makerhoods + The Honor Program, Launch Pad Newark, NJ, April 18, 2019
  • “An Appetite for Branding: Securing Trademark Protection & Other Legal Issues,” Garden State Kitchen, Orange, NJ, March 27, 2019
  • Essential Contracts for Emerging and Established Food and Beverage Companies,” Norris McLaughlin, P.A., Zoom Meeting, March 6, 2019
  • “Essential Contracts for Growing Food Businesses,” New Jersey Food Processors Association, January 23, 2019
  • “Food Business Basics,” Rutgers Food Innovation Center, Bridgeton, NJ, January 9, 2019
  • “Artist Workshop: Trademark & Copyright Seminar with Danielle DeFilippis,” Creative Den, Glen Rock, NJ, December 10, 2018
  • “A Taste of Trademarks and Other Issues Affecting the Food & Beverage Industry,” Norris McLaughlin, P.A., New York, NY, November 15, 2018
  • “Educating the Future Workforce of New Jersey’s Food Industry,” The New Jersey Food & Beverage Summit, Somerset, NJ, October 16, 2018
  • “Appetite for Branding,” FoodBiz NJ, Somerset, NJ, April 24, 2018
  • Moderator, “Restaurants and Beverage Panel: Trends and Challenges,” FoodBiz NJ, Somerset, NJ, April 24, 2018
  • “An Appetite for Branding: Securing Trademark Protection,” Norris McLaughlin, P.A., Bridgewater, NJ, January 30, 2018
  • “An Appetite for Branding: Securing Trademark Protection,” Rutgers Food Innovation Center, Bridgeton, NJ, November 30, 2017
  • “A Crash Course in Intellectual Property,” Norris McLaughlin, P.A., Bridgewater, NJ, July 15, 2015
  • “The Basics of Environmental Coverage Law in New Jersey, Pennsylvania, and New York under Comprehensive/Commercial General Liability (“CGL”) Policies,” Norris McLaughlin, P.A., March 11, 2015
  • Won a preliminary injunction for COINTREAU in a trademark infringement case resulting in a consent judgment in Cointreau Corp. v. Pura Vida Tequila Company, LLC (United States District Court for the Northern District of Texas)
  • Received a jury verdict in favor of a client involving contract and business tort claims, in which Danielle acted as second chair (United States District Court for the District of Massachusetts)
  • Obtained summary judgment dismissing all claims against a client, including claims of copyright infringement, theft of trade secrets, and breach of contract in Alpha Media Works, Inc. v. Perception Research Services, Inc. (United States District Court for the Southern District of New York)

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