Eric Alvarez concentrates his practice on complex commercial litigation in both state and federal court. He represents businesses of all shapes and sizes—from closely-held partnerships to international corporations—in a wide range of litigation matters, including general commercial litigation, consumer fraud, product liability, and franchise disputes.
Eric understands that every litigation is unique, as are the parties involved in it. He approaches each case focused on achieving the best possible result for his client based on that client’s individual objectives and goals.
As the Chair of Norris McLaughlin’s Cannabis Law Industry Group, Eric advises clients on compliance with state and federal laws and regulations relating to production, research, and testing of cannabis and cannabis-derived products such as cannabidiol (“CBD”). He also represents brand owners and representatives in the food, beverage, and hospitality industry in complex commercial litigation, including manufacturer/distributor disputes, consumer claims defense, and intellectual property/trade secret litigation.
Eric came to Norris McLaughlin to better serve the companies and individuals in his local community. A resident of Somerset County, Eric is active in the local bar association and the Somerset County Business Partnership, where he serves on its Board of Directors. He maximizes his previous “Big Law” experience and better serve his clients’ needs with the firm’s depth and breadth of experience, nimble market position, and focus on assisting businesses and individuals in the local community prosper.
Eric Alvarez was selected to the 2021 Best Lawyers® Ones to Watch list. A description of the selection methodology can be found here. No aspect of this advertisement has been approved by the Supreme Court of New Jersey.