Eric Alvarez

Associate | New Jersey/New York

Eric Alvarez concentrates his practice on complex commercial litigation in both state and federal court. He represents businesses of all shapes and sizes—from closely-held partnerships to international corporations—in a wide range of litigation matters, including general commercial litigation, consumer fraud, product liability, and franchise disputes.

Eric understands that every litigation is unique, as are the parties involved in it. He approaches each case focused on achieving the best possible result for his client based on that client’s individual objectives and goals.

As the Chair of Norris McLaughlin’s Cannabis Law Industry Group, Eric advises clients on compliance with state and federal laws and regulations relating to production, research, and testing of cannabis and cannabis-derived products such as cannabidiol (“CBD”). He also represents brand owners and representatives in the food, beverage, and hospitality industry in complex commercial litigation, including manufacturer/distributor disputes, consumer claims defense, and intellectual property/trade secret litigation.

Eric came to Norris McLaughlin to better serve the companies and individuals in his local community. A resident of Somerset County, Eric is active in the local bar association and the Somerset County Business Partnership, where he serves on its Board of Directors. He maximizes his previous “Big Law” experience and better serve his clients’ needs with the firm’s depth and breadth of experience, nimble market position, and focus on assisting businesses and individuals in the local community prosper.

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  • “What’s Next? Marijuana Legalization and Impacts on Business,” Somerset County Business Partnership, Webinar, May 26, 2021
  • “Drug/Alcohol Litigation: In Depth Discussion of Social Host, Dram Shop, and Cannabis Law Litigation,” Somerset County Bar Association, Webinar, May 24, 2021
  • Business Interruptions in the Time of COVID-19,” Somerset County Business Partnership, Zoom Meeting, April 7, 2020
  • General Liability Panel, CannaRiskCon, The Bridgewater Manor, Bridgewater, NJ, January 29, 2020
  • “Cannabis + Vaping,” Revel, SubCulture, New York, NY, November 20, 2020
  • Successfully drafted and argued a motion to dismiss four out of five claims against mortgage servicing client, including claims of fraud and rescission under the Truth-In-Lending Act.
  • Drafted successful motion in limine which ultimately led to eliminating the plaintiff’s strict product liability claim against an international telecommunications company.
  • Successfully defended a pro bono client in a parole revocation hearing.
  • Prevailed on motion protecting correspondence between counsel and corporate client’s independent contractor as privileged attorney-client communications in construction defect litigation.  The decision is the first known in New Jersey state court to address the issue, agreeing with various federal courts and other out-of-state cases.
  • Obtained summary judgment on behalf of precision equipment company in breach of contract action brought by a former employee alleging entitlement to additional benefits/compensation.
  • Drafted brief successful in obtaining summary judgment in favor of higher education institution under the New Jersey Tort Claims Act.
  • Drafted brief successful in dismissing, with prejudice, consumer fraud claims against corporate defendant and its principals in a lawsuit involving corporate acquisition.
  • Successfully defended commercial real estate developer against consumer fraud, breach of contract, and breach of fiduciary duty claims brought by former business partners alleging misappropriation of corporate assets in failed real estate development and subsequent sale, obtaining voluntary dismissal of all claims.
  • Obtained dismissal for international electrical construction management firm and parts distributor for claims that the company had fraudulently inflated its invoices on various construction projects.
  • Advised a higher education institution about the current state of the law regarding medical marijuana and hemp research, as well as potential partnerships with Alternative Treatment Centers (“ATCs”) under New Jersey’s Compassionate Use Medical Marijuana Act (“CUMMA”).

Eric Alvarez was selected to the 2021 Best Lawyers® Ones to Watch list. A description of the selection methodology can be found here. No aspect of this advertisement has been approved by the Supreme Court of New Jersey.

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