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Are You on the Trademark Naughty or Nice List?

Santa’s making a list and checking it twice.  With the help of his trademark elves, he’s going to find out whether brand owners have been naughty or nice when it comes to using their trademarks properly.  Those on the Nice List get rewarded with the ultimate Christmas present… enforceable trademark rights!  Those on the Naughty List may lose their trademark rights and/or suffer from genericide.

We wanted to gift our readers with some helpful tips to keep brand owners on the Trademark Nice List.  So be good for goodness sake!

Be Nice!

  • “The Elf on the Shelf” book
  • Merry Elfin’ Christmas® clothing
  • How the Grinch Stole Christmas!TM musical
  • “Christmas Opoly” board games
  • Gaylord Texan’s Lone Star Christmas events
  • CHRISTMAS JAM beer
  • Christmas in July fireworks

Don’t Be Naughty!

  • Say “Do you want some SWEET BABY JESUS beer?,” not “Do you want some SWEET BABY JESUS?”
  • “The Salvation Army”, not “The Salvation Armies”
  • “Mistletones” musical group, not “Mistletone”

If you have any questions about this post or any other trademark issue, please contact Danielle DeFilippis at dmdefilippis@norris-law.com or Jeanne Hamburg at jhamburg@norris-law.com.

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