Online gaming giant Roblox Corporation files suit against WowWee Group over its launch of physical dolls that imitate Roblox avatars and its collaboration with a Roblox developer, Gamefam, to create an experience for the platform called “My Avastars: RP”. The Roblox platform allows users to design avatars, which are digital manifestations of the users who visit the platform. The platform allows users to create and enjoy the game with friends as they explore digital experiences.
On August 3rd, WowWee punched back with a lengthy statement indicating that it had no intention of backing down from the fight. WowWee states that the allegations are meritless and looks forward to defending its position. According to the statement, WowWee designed the dolls “to appeal to 7–12-year-old girls, a demographic that is far too often overlooked and excluded from the metaverse” and WowWee believed that the Roblox platform encouraged collaboration with its users. WowWee states that “it intends to take a stand for the creative community.”