This week in international business news, we discuss Twitter’s lack of patents and implications on its IPO, Hewlett-Packard seeking buyer for its mobile-computing patents, and Mattel suffers a loss in its trademark battle with Zynga over “Scrabble with Friends” in the U.K.» Read More
A survey of IT practitioners conducted by the Ponemon Institute and Juniper Networks suggests that cyber attacks have recently become more harsh and recurrent. At least 90% of the IT practitioners surveyed claimed that they had experienced one or more cyber breaches within the last year, and 89% of these respondents could not identify the source of these breaches.
Endorsements on social networking websites can be a valuable marketing tool for companies. They can also lead to potential liability according to guidelines issued by the Federal Trade Commission (“FTC”). Effective December 1, 2009, the FTC issued revisions to its endorsement guidelines which provide guidance on how to avoid deceptive advertising. » Read More