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Compliance and Branding for the Food Industry

Join Jeanne Hamburg, a trademark attorney here at Norris McLaughlin, and Victoria Ho, a consultant in the food industry with extensive food CPG compliance experience, as they guide you through key aspects of labeling compliance and branding for your food products.

The average product recall costs food entrepreneurs an average of $10 million. Moreover, to get your product on shelves and instill confidence in buyers, compliance is essential. Victoria will cover how to develop:

  • FDA/State compliant packaging materials
  • FDA/State compliant label (on-pack messaging)
  • UPC scannable and properly coded for food safety

With the average consumer spending only five seconds looking at your product, a unique brand and design can set you apart and build consumer loyalty and goodwill. Jeanne will cover how to:

  • Protect your food brands, packaging, designs, promotional materials, and website
  • Clear and register your food trademarks and product designs
  • Draft contracts to protect your brand, designs, and recipes

When: Tuesday, January 28, 2020

2:00 – 3:00 p.m.

Where: Zoom Meeting

Meeting ID: 508 263 767

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Registration: Eventbrite

About the Presenters

Jeanne Hamburg

Jeanne focuses her practice in all aspects of copyright and trademark law, both in litigation and in the transactional area, assisting clients in the food, beverage, and restaurant industries with their IP needs.  Each year since 2009, she has been recognized in New York Super Lawyers® for Intellectual Property and Intellectual Property Litigation.  Only 5% of New York attorneys receive this honor.  Jeanne is also ranked in the 2019 World Trademark Review 1000 – The World’s Leading Trademark Professionals (WTR 1000).  Among a group of fewer than 90 trademark professionals in New York, she was named a top trademark attorney in the areas of enforcement and litigation.

Jeanne has litigated in federal courts across the country, acting as national counsel to bring and defend infringement claims for clients both foreign and domestic.  Most recently, she litigated through appeal to the Federal Circuit a food trademark case that has been described as generating one of the most important trademark decisions in 2018. In the transactional area, Jeanne counsels clients on intellectual property aspects of mergers and acquisitions.  She is experienced in copyright and trademark clearance, prosecution, and enforcement, and has particular expertise with contentious and transactional issues arising from the Internet.

Jeanne frequently speaks and writes about intellectual property topics for food, beverage, restaurant, and hospitality trade groups, and is a member of the Specialty Food Association and the New York State Restaurant Association.  She is also a member of the International Trademark Association (INTA), currently serving on its Government Officials Training Committee.

Victoria Ho

Fueled by the power of good food to nourish genuine human connections, Victoria founded SherpaCPG in 2019 to shift a decade of maker experience towards helping fellow food and beverage brands bring their culinary stories to life and their wellness-driven products to market. With a focus on strategic innovation and brand development for the CPG food and beverage industry, Victoria prepares new products for sustainable success in a retail environment by addressing all stages of the path to market including product formulation, comprehensive packaging compliance and design, brand messaging and product positioning. SherpaCPG is proud to work with a global clientele on projects that champion supply chain transparency, sustainable manufacturing, and accessible nutrition.