Danielle M. DeFilippis, a Member of law firm Norris McLaughlin, P.A., and Co-Chair of its Intellectual Property Law Practice Group, will present “Food Intellectual Property and Trademarks” for the virtual Learn Before You Leap: Food Business Basics for Startup Food Entrepreneurs hosted by the Food Innovation Center at Rutgers University, a unique food business incubator and accelerator through the Rutgers New Jersey Agricultural Experiment Station.
About Food Business Basics
Food Business Basics is a unique opportunity for food entrepreneurs to learn critical aspects of entering or growing a business in the prepared food and beverage industry. It is designed to save food entrepreneurs time and money as they navigate through the complexities of the food and beverage industry from concept to commercialization.
This annual one-day workshop is being presented as an in-person virtual class format by Webex, conducted in two-hour “Lunch ‘n’ Learn” sessions, November 16-19. Other discussion topics will include:
- How the Food Innovation Center can help you grow your business
- Positioning your brand in the marketplace specialty food trends
- Building a better business plan
- Product development and scale-up
- Understanding packaging and label options
- Managing food safety regulations
- Getting retail-ready
- Navigating distribution
- 30-minute session to discuss your business concept with food industry veterans on the Food Innovation Center team
When: Tuesday, November 17, 2020
11:30 a.m. – 1:30 p.m.
This program costs $249.
About Danielle DeFilippis
Danielle is an author for the firm’s trademark, copyright, and unfair competition blog, More Than Your MaⓇk™. She has been recognized by NJBIZ in its “Manufacturing Power 50” list and named to New Jersey Law Journal’s 2019 list of “New Jersey Trailblazers” for her efforts in the food and beverage industry in New Jersey and for expanding those efforts on a global scale.