Food Intellectual Property and Trademarks

Danielle M. DeFilippis, a Member of law firm Norris McLaughlin, P.A., and Co-Chair of its Intellectual Property Law Practice Group, will present “Food Intellectual Property and Trademarks” for the virtual Learn Before You Leap: Food Business Basics for Startup Food Entrepreneurs hosted by the Food Innovation Center at Rutgers University, a unique food business incubator and accelerator through the Rutgers New Jersey Agricultural Experiment Station.

About Food Business Basics

Food Business Basics is a unique opportunity for food entrepreneurs to learn critical aspects of entering or growing a business in the prepared food and beverage industry. It is designed to save food entrepreneurs time and money as they navigate through the complexities of the food and beverage industry from concept to commercialization.

This annual one-day workshop is being presented as an in-person virtual class format by Webex, conducted in two-hour “Lunch ‘n’ Learn” sessions, November 16-19. Other discussion topics will include:

  • How the Food Innovation Center can help you grow your business
  • Positioning your brand in the marketplace specialty food trends
  • Building a better business plan
  • Product development and scale-up
  • Understanding packaging and label options
  • Managing food safety regulations
  • Getting retail-ready
  • Navigating distribution
  • 30-minute session to discuss your business concept with food industry veterans on the Food Innovation Center team

When: Tuesday, November 17, 2020 

11:30 a.m. – 1:30 p.m.


This program costs $249.

About Danielle DeFilippis

Danielle focuses her practice on intellectual property, contracts, and litigation, particularly in the food, beverage, and hospitality industries. Her passion for food and beverage brands began at a young age, as she watched her father service various food brands through his work for a sales and marketing company. As the products came through her household, Danielle learned about marketing and branding from a retail and manufacturing perspective. Her appetite grew, and she now enjoys working with emerging and established food and beverage companies on brand development, clearance, counseling through the various stages of growth, and when the need arises, prosecuting and defending litigation.

Danielle is an author for the firm’s trademark, copyright, and unfair competition blog, More Than Your MaⓇk™. She has been recognized by NJBIZ in its “Manufacturing Power 50” list and named to New Jersey Law Journal’s 2019 list of “New Jersey Trailblazers” for her efforts in the food and beverage industry in New Jersey and for expanding those efforts on a global scale.