{"id":185,"date":"2019-02-01T00:00:00","date_gmt":"2019-02-01T00:00:00","guid":{"rendered":"https:\/\/norrismclaughlin.com\/lg\/2019\/02\/01\/no-cbd-for-cbs-during-the-super-bowl\/"},"modified":"2019-02-01T00:00:00","modified_gmt":"2019-02-01T00:00:00","slug":"no-cbd-for-cbs-during-the-super-bowl","status":"publish","type":"post","link":"https:\/\/norrismclaughlin.com\/lg\/trademarks\/no-cbd-for-cbs-during-the-super-bowl\/","title":{"rendered":"No CBD for CBS During the Super Bowl"},"content":{"rendered":"

Last year I blogged about the NFL\u2019s aggressive enforcement of its trademark rights in the SUPER BOWL mark on Norris McLaughlin\u2019s More Than Your Ma\u00aek<\/em><\/a> blog.\u00a0 (You can check out that post here<\/a>.)\u00a0 The NFL clearly understands that trademarks are a mainstay of its brand and so, unsurprisingly, acts aggressively to protect them.\u00a0 As a precautionary measure to avoid enforcement by the NFL, many third parties refer to the SUPER BOWL game as \u201cThe Big Game\u201d to avoid inquiry by the NFL.<\/p>\n

The NFL\u2019s brand protection goes beyond just trademarks.\u00a0 However, the more recent example of brand protection of the SUPER BOWL was not taken directly\u00a0 by the NFL, but by CBS.\u00a0 On Jan. 22, USA TODAY broke the story that CBS rejected Acreage Holdings\u2019 Super Bowl commercial promoting medical cannabis (here<\/a>).\u00a0 A spokesperson for CBS told USA TODAY Sports that \u201cunder CBS broadcast standards it does not currently accept cannabis-related advertising.\u201d<\/p>\n

The commercial runs more like a public service announcement, promoting the benefits of medical cannabis through the stories of three different users of medical marijuana.\u00a0 The commercial closes with an invitation for viewers to \u201cPlease call your U.S. Representative or U.S. Senator to advocate for change now.\u201d \u00a0The final frame of the commercial ends \u201cA Message from Acreage Holdings.\u201d\u00a0 Rather than a shameless plug for Acreage Holdings\u2019 numerous goods and services that span the cannabis production and distribution chain, the commercial resembles a political call to action for medical cannabis supporters.\u00a0 You can see the entire ad here<\/a>.<\/p>\n

Under the recently enacted Farm Bill, industrial hemp and its derivatives, such as CBD, are no longer Schedule I controlled substances.\u00a0 States across the country are in the legislative process of legalizing the medical and\/or adult recreational use of marijuana.\u00a0 Yet as the reaction from CBS shows, the stigma surrounding the use of cannabis, even for medical purposes, is persistent, and in this case prevents access to commercial spaces for cannabis businesses.<\/p>\n

And the NFL and CBS are not the only ones resistant to any affiliation with the cannabis industry.\u00a0 In September 2018, M. Shanken Communications, Inc., the publisher of Wine Spectator<\/em> magazine, filed suit against Modern Wellness, Inc., a company that owns and operates a cannabis rating website, www.weedspectator.com<\/a>.\u00a0 The case, filed in the District Court for the Southern District of New York, \u00a0was styled as M. Shanken Communications, Inc. v. Modern Wellness, Inc.<\/em>, No. 1:18-cv-08050-AKH.\u00a0 In addition to trademark infringement and unfair competition claims, the complaint asserted a dilution claim, asserting that \u201cM. Shanken has no interest in associating Wine Spectator <\/em>and the WINE SPECTATOR Marks with cannabis, a largely illegal drug.\u00a0 Any association of this type is likely to tarnish the reputation and goodwill that has been built up in the WINE SPECTATOR Marks and business for decades, resulting in dilution of the brand.\u201d\u00a0 You can read the entire complaint here<\/a>. \u00a0While that case was settled a few months later in December 2018, the lawsuit illustrates a prime example of concerns held by non-cannabis brand owners.<\/p>\n

While there appears to be resistance from CBS in associating themselves with cannabis brands, there seems to be an underlying acceptance of cannabis ads at least on site at the SUPER BOWL game. \u00a0Forbes is reporting<\/a> that Baristas EnrichaRoast CBD Coffee ads will be shown at Mercedes-Benz Stadium where the Super Bowl will be taking place.\u00a0 So, while you may not see Acreage Holdings\u2019 ad on tv, look closely when watching the game to see if you spot the CBD ads in the stadium.<\/p>\n

If you have any questions about this post or any other related matters, please feel free to contact our Cannabis Law Practice Group<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Last year I blogged about the NFL\u2019s aggressive enforcement of its trademark rights in the SUPER BOWL mark on Norris McLaughlin\u2019s More Than Your Ma\u00aek blog.\u00a0 (You can check out that post here.)\u00a0 The NFL clearly understands that trademarks are a mainstay of its brand and so, unsurprisingly, acts aggressively to protect them.\u00a0 As a […]<\/p>\n","protected":false},"author":151,"featured_media":186,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[30,2],"tags":[119,3,110,5,120,121,100,122,35,123,124],"coauthors":[],"acf":[],"yoast_head":"\nNo CBD for CBS During the Super Bowl - Legally Grown<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/norrismclaughlin.com\/lg\/trademarks\/no-cbd-for-cbs-during-the-super-bowl\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"No CBD for CBS During the Super Bowl\" \/>\n<meta property=\"og:description\" content=\"Last year I blogged about the NFL\u2019s aggressive enforcement of its trademark rights in the SUPER BOWL mark on Norris McLaughlin\u2019s More Than Your Ma\u00aek blog.\u00a0 (You can check out that post here.)\u00a0 The NFL clearly understands that trademarks are a mainstay of its brand and so, unsurprisingly, acts aggressively to protect them.\u00a0 As a […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/norrismclaughlin.com\/lg\/trademarks\/no-cbd-for-cbs-during-the-super-bowl\/\" \/>\n<meta property=\"og:site_name\" content=\"Legally Grown\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-01T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/norrismclaughlin.com\/lg\/wp-content\/uploads\/sites\/18\/2022\/12\/Super-Bowl-Sunday-cupcakes.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"617\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Norris McLaughlin Cannabis Law Group\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Norris McLaughlin Cannabis Law Group\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/norrismclaughlin.com\/lg\/trademarks\/no-cbd-for-cbs-during-the-super-bowl\/\",\"url\":\"https:\/\/norrismclaughlin.com\/lg\/trademarks\/no-cbd-for-cbs-during-the-super-bowl\/\",\"name\":\"No CBD for CBS During the Super Bowl - Legally Grown\",\"isPartOf\":{\"@id\":\"https:\/\/norrismclaughlin.com\/lg\/#website\"},\"datePublished\":\"2019-02-01T00:00:00+00:00\",\"dateModified\":\"2019-02-01T00:00:00+00:00\",\"author\":{\"@id\":\"https:\/\/norrismclaughlin.com\/lg\/#\/schema\/person\/c40f8e2088d0b3892a80cf60d6e5a22c\"},\"breadcrumb\":{\"@id\":\"https:\/\/norrismclaughlin.com\/lg\/trademarks\/no-cbd-for-cbs-during-the-super-bowl\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/norrismclaughlin.com\/lg\/trademarks\/no-cbd-for-cbs-during-the-super-bowl\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/norrismclaughlin.com\/lg\/trademarks\/no-cbd-for-cbs-during-the-super-bowl\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/norrismclaughlin.com\/lg\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"No CBD for CBS During the Super Bowl\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/norrismclaughlin.com\/lg\/#website\",\"url\":\"https:\/\/norrismclaughlin.com\/lg\/\",\"name\":\"Legally Grown\",\"description\":\"Cannabis Law Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/norrismclaughlin.com\/lg\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/norrismclaughlin.com\/lg\/#\/schema\/person\/c40f8e2088d0b3892a80cf60d6e5a22c\",\"name\":\"Norris McLaughlin Cannabis Law Group\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/norrismclaughlin.com\/lg\/#\/schema\/person\/image\/76fbbd3507e7d17be42940b88a2f89ca\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bd8853eb26707dce66f1773640893a72?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/bd8853eb26707dce66f1773640893a72?s=96&d=mm&r=g\",\"caption\":\"Norris McLaughlin Cannabis Law Group\"},\"sameAs\":[\"http:\/\/wordpress-599075-1937274.cloudwaysapps.com\/practice-areas\/cannabis-law\/\"],\"url\":\"https:\/\/norrismclaughlin.com\/lg\/author\/cannabislawteam\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"No CBD for CBS During the Super Bowl - Legally Grown","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/norrismclaughlin.com\/lg\/trademarks\/no-cbd-for-cbs-during-the-super-bowl\/","og_locale":"en_US","og_type":"article","og_title":"No CBD for CBS During the Super Bowl","og_description":"Last year I blogged about the NFL\u2019s aggressive enforcement of its trademark rights in the SUPER BOWL mark on Norris McLaughlin\u2019s More Than Your Ma\u00aek blog.\u00a0 (You can check out that post here.)\u00a0 The NFL clearly understands that trademarks are a mainstay of its brand and so, unsurprisingly, acts aggressively to protect them.\u00a0 As a […]","og_url":"https:\/\/norrismclaughlin.com\/lg\/trademarks\/no-cbd-for-cbs-during-the-super-bowl\/","og_site_name":"Legally Grown","article_published_time":"2019-02-01T00:00:00+00:00","og_image":[{"width":800,"height":617,"url":"https:\/\/norrismclaughlin.com\/lg\/wp-content\/uploads\/sites\/18\/2022\/12\/Super-Bowl-Sunday-cupcakes.jpg","type":"image\/jpeg"}],"author":"Norris McLaughlin Cannabis Law Group","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Norris McLaughlin Cannabis Law Group","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/norrismclaughlin.com\/lg\/trademarks\/no-cbd-for-cbs-during-the-super-bowl\/","url":"https:\/\/norrismclaughlin.com\/lg\/trademarks\/no-cbd-for-cbs-during-the-super-bowl\/","name":"No CBD for CBS During the Super Bowl - Legally Grown","isPartOf":{"@id":"https:\/\/norrismclaughlin.com\/lg\/#website"},"datePublished":"2019-02-01T00:00:00+00:00","dateModified":"2019-02-01T00:00:00+00:00","author":{"@id":"https:\/\/norrismclaughlin.com\/lg\/#\/schema\/person\/c40f8e2088d0b3892a80cf60d6e5a22c"},"breadcrumb":{"@id":"https:\/\/norrismclaughlin.com\/lg\/trademarks\/no-cbd-for-cbs-during-the-super-bowl\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/norrismclaughlin.com\/lg\/trademarks\/no-cbd-for-cbs-during-the-super-bowl\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/norrismclaughlin.com\/lg\/trademarks\/no-cbd-for-cbs-during-the-super-bowl\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/norrismclaughlin.com\/lg\/"},{"@type":"ListItem","position":2,"name":"No CBD for CBS During the Super Bowl"}]},{"@type":"WebSite","@id":"https:\/\/norrismclaughlin.com\/lg\/#website","url":"https:\/\/norrismclaughlin.com\/lg\/","name":"Legally Grown","description":"Cannabis Law Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/norrismclaughlin.com\/lg\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/norrismclaughlin.com\/lg\/#\/schema\/person\/c40f8e2088d0b3892a80cf60d6e5a22c","name":"Norris McLaughlin Cannabis Law Group","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/norrismclaughlin.com\/lg\/#\/schema\/person\/image\/76fbbd3507e7d17be42940b88a2f89ca","url":"https:\/\/secure.gravatar.com\/avatar\/bd8853eb26707dce66f1773640893a72?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bd8853eb26707dce66f1773640893a72?s=96&d=mm&r=g","caption":"Norris McLaughlin Cannabis Law Group"},"sameAs":["http:\/\/wordpress-599075-1937274.cloudwaysapps.com\/practice-areas\/cannabis-law\/"],"url":"https:\/\/norrismclaughlin.com\/lg\/author\/cannabislawteam\/"}]}},"_links":{"self":[{"href":"https:\/\/norrismclaughlin.com\/lg\/wp-json\/wp\/v2\/posts\/185"}],"collection":[{"href":"https:\/\/norrismclaughlin.com\/lg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/norrismclaughlin.com\/lg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/norrismclaughlin.com\/lg\/wp-json\/wp\/v2\/users\/151"}],"replies":[{"embeddable":true,"href":"https:\/\/norrismclaughlin.com\/lg\/wp-json\/wp\/v2\/comments?post=185"}],"version-history":[{"count":0,"href":"https:\/\/norrismclaughlin.com\/lg\/wp-json\/wp\/v2\/posts\/185\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/norrismclaughlin.com\/lg\/wp-json\/wp\/v2\/media\/186"}],"wp:attachment":[{"href":"https:\/\/norrismclaughlin.com\/lg\/wp-json\/wp\/v2\/media?parent=185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/norrismclaughlin.com\/lg\/wp-json\/wp\/v2\/categories?post=185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/norrismclaughlin.com\/lg\/wp-json\/wp\/v2\/tags?post=185"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/norrismclaughlin.com\/lg\/wp-json\/wp\/v2\/coauthors?post=185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}