In addition to a happy New Year, there is about to be an unlimited amount of \u201chappy\u201d at many Pennsylvania alcohol manufacturers!\u00a0 Recently, the Pa.L.C.B. released a Legal Advisory Opinion addressing several questions on brewery pricing to consumers.\u00a0 In doing so, the Pa.L.C.B. stated that, because a brewery is not a retail licensee and is considered a manufacturing licensee, it would not be subject to the Pa.L.C.B. regulations on discount pricing practices and Liquor Code\u2019s happy hour restrictions.\u00a0 This was answered in the context of whether a brewery could offer a different pricing scheme to licensees and non-licensees, which the Pa.L.C.B. answered in the affirmative.\u00a0<\/p>\n
Although the question was asked and answered on behalf of a brewery, this same opinion would apply to other Pennsylvania manufacturing licensees.\u00a0 That means that, in addition to breweries, this applies to limited wineries, wineries, and limited distillery and distillery licensees selling from their manufacturing license.\u00a0 This does not apply if the manufacturer is selling its products in a couplet scenario, with a corresponding Restaurant, Brew Pub, or Eating Place Dispenser license.\u00a0 Therefore, if you operate your tasting room under your manufacturing license only, you no longer need to worry about complying with the Liquor Code\u2019s happy hour restrictions or the Pa.L.C.B.\u2019s regulations pertaining to discount pricing practices.\u00a0 Therefore, you are free to discount direct sales to consumers in whatever manner you see fit.<\/p>\n
For information regarding national and state liquor law matters or general manufacturing and distribution advice, please contact our\u00a0Liquor Law, Licensing, Manufacturing, and Distribution Practice Group<\/a>: Liquor Law Department Chair\u00a0Theodore J. Zeller III, Esquire <\/a>(tzeller@norris-law.com<\/a>); David C. Berger, Esquire<\/a>\u00a0(dberger@norris-law.com<\/a>) for Pennsylvania and New Jersey retail and manufacturing licensing; or contact our offices at 610-391-1800.<\/p>\n","protected":false},"excerpt":{"rendered":" In addition to a happy New Year, there is about to be an unlimited amount of \u201chappy\u201d at many Pennsylvania alcohol manufacturers!\u00a0 Recently, the Pa.L.C.B. released a Legal Advisory Opinion addressing several questions on brewery pricing to consumers.\u00a0 In doing so, the Pa.L.C.B. stated that, because a brewery is not a retail licensee and is […]<\/p>\n","protected":false},"author":9,"featured_media":413,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[59,53,133,134,13,135,49,57],"coauthors":[],"acf":[],"yoast_head":"\n