Today my colleague, Jeanne Hamburg, and I presented, “An Appetite for Branding: Securing Trademark Protection in the Food & Beverage Industries,” to a group of food and beverage professionals. We discussed:
- Developing and maintaining your brand
- Trademark selection, protection, and enforcement
- Trade dress issues
- Registration process
- Proper usage of trademarks
The presentation included real examples from NMM’s trademark cases as well as a discussion of some important decisions out of the Trademark Office.
If you would like a copy of the slides, or have any questions, please contact me at firstname.lastname@example.org.