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This is Madness: Takeaways from the NCAA’s Enforcement of the MARCH MADNESS Trademark

Yesterday, I presented a Lunch & Learn on “This is Madness: Takeaways from the NCAA’s Enforcement of the MARCH MADNESS Trademark” at our WeWork location at 222 Broadway in New York.  I discussed:

  • History of the MARCH MADNESS trademark
  • Overview of the NCAA’s enforcement activities in the Trademark Trial and Appeal Board (TTAB)
  • Summary of the NCAA’s an ongoing TTAB cancellation proceeding and lawsuit against auto dealerships for their use of MARKDOWN MADNESS
  • Takeaways for trademark enforcement

You can check out the slide check of the presentation here.  If you have any questions about trademark enforcement or would like to hear more on the topic, please contact me at ssspangler@nmmlaw.com.