{"id":380,"date":"2018-01-24T00:00:00","date_gmt":"2018-01-24T00:00:00","guid":{"rendered":"https:\/\/norrismclaughlin.com\/mtym\/2018\/01\/24\/what-does-it-mean-to-be-an-outsider\/"},"modified":"2018-01-24T00:00:00","modified_gmt":"2018-01-24T00:00:00","slug":"what-does-it-mean-to-be-an-outsider","status":"publish","type":"post","link":"https:\/\/norrismclaughlin.com\/mtym\/trademark-infringement\/what-does-it-mean-to-be-an-outsider\/","title":{"rendered":"What Does it Mean to &#8220;Be An Outsider&#8221;?"},"content":{"rendered":"<p>Snow tubing with my family this weekend called to mind a trademark infringement case I read about while vacationing this past holiday season in Salt Lake City, Utah.\u00a0 A local publication ran a story about a Utah-based apparel maker, K\u00dcHL, filing suit against L.L. Bean over Bean\u2019s recent ad campaign \u201cBe An Outsider.\u201d<!--more--><\/p>\n<p>In August 2017, K\u00dcHL obtained a trademark registration for the mark \u201cTHE OUTSIDER\u201d for \u201cRugged Outdoor Clothing, namely, Belts, Bottoms, Hats, Jackets, Pants, Shirts, Shorts, T-shirts, Tops.\u201d\u00a0 The lawsuit is pending in the United States District Court for the District of Utah.\u00a0 The Complaint asserts that K\u00dcHL has been using THE OUTSIDER mark since 2015 and that Bean\u2019s \u201cBe An Outsider\u201d campaign promoting the sale of its apparel is an attempt to trade off the goodwill of K\u00dcHL\u2019s brand and is likely to cause confusion in the marketplace.\u00a0 In its response to the Complaint, Bean challenges the validity of K\u00dcHL\u2019s trademark and also asserts that confusion is unlikely given the play on words with \u201cBe An\u201d referring to \u201cBEAN\u201d. \u00a0Interestingly, Bean is scheduled to open its first Utah store in Fall of this year, which will be the first store west of Colorado.<\/p>\n<p>So what does it mean to \u201cbe an outsider\u201d?\u00a0 According to K\u00dcHL\u2019s website, the company\u2019s passion is to have fun outdoors while following your own beliefs and desires<strong>.<\/strong>\u00a0 THE OUTSIDER mark would then be a double entendre, invoking not just the sense of being in the outdoors but also individuality.\u00a0 Bean\u2019s \u201cBe An Outsider\u201d video advertisement (which can be found on its website and also YouTube\u00ae) invokes similar impressions. \u00a0Will there be confusion here?\u00a0 What do you think?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Snow tubing with my family this weekend called to mind a trademark infringement case I read about while vacationing this past holiday season in Salt Lake City, Utah.\u00a0 A local publication ran a story about a Utah-based apparel maker, K\u00dcHL, filing suit against L.L. Bean over Bean\u2019s recent ad campaign \u201cBe An Outsider.\u201d<\/p>\n","protected":false},"author":74,"featured_media":381,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,118,46],"tags":[288,289,290,291],"coauthors":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v22.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Does it Mean to &quot;Be An Outsider&quot;? - More Than Your Mark\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/norrismclaughlin.com\/mtym\/trademark-infringement\/what-does-it-mean-to-be-an-outsider\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Does it Mean to &quot;Be An Outsider&quot;?\" \/>\n<meta property=\"og:description\" content=\"Snow tubing with my family this weekend called to mind a trademark infringement case I read about while vacationing this past holiday season in Salt Lake City, Utah.\u00a0 A local publication ran a story about a Utah-based apparel maker, K\u00dcHL, filing suit against L.L. 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