{"id":542,"date":"2022-09-09T00:00:00","date_gmt":"2022-09-09T00:00:00","guid":{"rendered":"https:\/\/norrismclaughlin.com\/mtym\/2022\/09\/09\/court-issues-injunction-against-redemption-maker\/"},"modified":"2022-12-20T06:40:33","modified_gmt":"2022-12-20T06:40:33","slug":"court-issues-injunction-against-redemption-maker","status":"publish","type":"post","link":"https:\/\/norrismclaughlin.com\/mtym\/trademark-infringement\/court-issues-injunction-against-redemption-maker\/","title":{"rendered":"Court issues injunction against Redemption maker"},"content":{"rendered":"\r\n<p>Following a jury trial, the Southern District of New York has issued a permanent injunction against W.J. Deutsch &amp; Sons Ltd. d\/b\/a Deutsch Family Wine &amp; Spirits, the maker of REDEMPTION whiskey, requiring the company to redesign the packaging.<\/p>\r\n\r\n\r\n\r\n<p>This ruling stems from a complaint filed by Diageo North America, Inc., in 2017, alleging trademark infringement, unfair competition, and dilution of Diageo&#8217;s BULLEIT brand bourbon and rye whisky. According to the Complaint, BULLEIT brand premium whiskey is one of Diageo&#8217;s flagship products, the origins of which date back to 1987, when the Bulleit Distilling Company was founded by the Bulleit family of Kentucky. Diageo is the maker of several well-known spirits including SMIRNOFF, TANQUERAY, and GUINNESS.<\/p>\r\n\r\n\r\n\r\n<p>Diageo alleged that the trade dress of the BULLEIT bottle is unique and distinctive, with a canteen shape, embossed lettering, and an overall &#8220;vintage&#8221; look. Diageo sought an injunction against W.J. Deutsch &amp; Sons Ltd., which sells whiskey under the brand name REDEMPTION. Diageo asserts that the REDEMPTION bottle infringes the trade dress of BULLEIT and dilutes the distinctiveness of the BULLEIT brand.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/norrismclaughlin.com\/mtym\/2186\"><img decoding=\"async\" class=\"wp-image-2429\" src=\"https:\/\/norrismclaughlin.com\/mtym\/2186\" alt=\"\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<p>In June, a jury agreed on the dilution claims and found that the BULLEIT trademark and trade dress were valid, protectable, and famous, and that those trademark rights were violated by W.J. Deutsch &amp; Sons Ltd.&#8217;s REDEMPTION bottle and packaging. Just this week, the Court, finding that &#8220;remedies at law&#8221; were inadequate to protect Diageo, issued a permanent injunction enjoining W.J. Deutsch &amp; Sons Ltd. from using the infringing REDEMPTION packaging and requiring them to change the bottle and packaging to convey a substantially different commercial impression.<\/p>\r\n\r\n\r\n\r\n<p>This case highlights that a brand is more than just a name or label but can include other distinctive aspects of product design.<\/p>\r\n\r\n\r\n\r\n<p>If you are interested in this topic, or any other aspects of publicity, copyright, or trademark matters, please contact\u00a0<a href=\"https:\/\/norrismclaughlin.com\/mtym\/1554\">me<\/a>\u00a0at\u00a0<a href=\"mailto:jdmdefilippis@norris-law.com\">dmdefilippis@norris-law.com<\/a>.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Following a jury trial, the Southern District of New York has issued a permanent injunction against W.J. Deutsch &amp; Sons Ltd. d\/b\/a Deutsch Family Wine &amp; Spirits, the maker of REDEMPTION whiskey, requiring the company to redesign the packaging. This ruling stems from a complaint filed by Diageo North America, Inc., in 2017, alleging trademark [&hellip;]<\/p>\n","protected":false},"author":74,"featured_media":607,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,118,46],"tags":[288,289,290,210],"coauthors":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v22.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Court issues injunction against Redemption maker - More Than Your Mark\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/norrismclaughlin.com\/mtym\/trademark-infringement\/court-issues-injunction-against-redemption-maker\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Court issues injunction against Redemption maker\" \/>\n<meta property=\"og:description\" content=\"Following a jury trial, the Southern District of New York has issued a permanent injunction against W.J. 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