Danielle M. DeFilippis, a Member of law firm Norris McLaughlin, P.A., and Co-Chair of its Intellectual Property Law Practice Group, will be a panelist for the virtual town hall roundtable, “Bouncing Back to Business: Insights and Ideas for Food Entrepreneurs,” 3:00 – 4:00 p.m., Wednesday, May 6.
“As the current pandemic continues to impact our food industry, it is important for businesses to know there are ways to heal and prepare a path forward,” said DeFilippis. This town hall is a positive environment where industry members will share their advice on how companies are managing the crisis and preparing for the future.
Hosted by the New Jersey Agricultural Experiment Station's Food Innovation Center of Rutgers, The State University of New Jersey, this program meant to help businesses best prepare as we emerge out of the current business climate and protocol caused by the coronavirus (COVID-19) pandemic. Discussion topics will include resetting a food business, changing business strategy, investing in resources, and preparing for the future.
Joining Danielle on the panel will be John Lawson, Senior Regional Grocery Buyer at Whole Foods Market; Timothy Rankins, Tax Senior Manager at Eisner Amper LLP; Guy Salisch, Chief Financial Officer and Food Service Consultant at Salisch & Associates; Donna F. Schaffner, Associate Director of Food Safety Quality Assurance and Training at the Rutgers University Food Innovation Center; as well as Diane Holtaway, Associate Director of Marketing and Business Development at the Rutgers University Food Innovation Center, who will moderate the roundtable. For more information and to register, visit foodinnovation.rutgers.edu.
DeFilippis focuses her practice on intellectual property, contracts, and litigation, particularly in the food, beverage, and hospitality industries. Her passion for food and beverage brands began at a young age, as she watched her father service various food brands through his work for a sales and marketing company. As the products came through her household, DeFilippis learned about marketing and branding from a retail and manufacturing perspective. Her appetite grew, and she now enjoys working with emerging and established food and beverage companies on brand development, clearance, counseling through the various stages of growth, and when the need arises, prosecuting and defending litigation.
DeFilippis is an author for Norris McLaughlin’s trademark, copyright, and unfair competition blog, More Than Your MaⓇk™. She has been recognized by NJBIZ in its “Manufacturing Power 50” list and named to New Jersey Law Journal’s 2019 list of “New Jersey Trailblazers” for her efforts in the food and beverage industry in New Jersey and for expanding those efforts on a global scale. DeFilippis received her J.D. from Seton Hall University School of Law in 2004 and her B.A. from The Pennsylvania State University in 2001.