Jeanne M. Hamburg, a Member of law firm Norris McLaughlin, P.A., along with Victoria Ho, a consultant in the food industry with extensive food Compliance Policy Guides Manual (CPG) compliance experience, will present “Compliance and Branding for the Food Industry” on Tuesday, January 28, 2:00 – 3:00 p.m., online.
“For food business owners to sell their products and instill confidence in buyers, compliance and branding are essential. With the average consumer spending only five seconds looking at a product, a unique brand and design can set a company apart and build consumer trust. I look forward to working with Victoria to educate food entrepreneurs on the key aspects of labeling compliance and branding for their food products,” said Hamburg.
Discussion topics include developing FDA and state-compliant packaging materials and labels, such as on-pack messaging; UPC scannable and properly coded products for food safety; protecting food brands, including packaging, designs, promotional materials, and website; clearing and registering food trademarks and product designs; and drafting contracts to protect the brand, designs, and recipes.
The webinar is free of charge through Zoom Meeting. For more information and to register, visit our website at www.nmlegalevents.com.
A resident of New York, Hamburg focuses her practice in all aspects of copyright and trademark law, both in litigation and in the transactional area, assisting clients in the food, beverage, and restaurant industries with their IP needs. Each year since 2009, she has been recognized in New York Super Lawyers® for Intellectual Property and Intellectual Property Litigation. Only five percent of New York attorneys receive this honor. Hamburg is also ranked in the 2019 World Trademark Review 1000 – The World’s Leading Trademark Professionals (WTR 1000). Among a group of fewer than 90 trademark professionals in New York, she was named a top trademark attorney in the areas of enforcement and litigation.
Hamburg has litigated in federal courts across the country, acting as national counsel to bring and defend infringement claims for clients both foreign and domestic. Most recently, she litigated through appeal to the Federal Circuit a food trademark case that has been described as generating one of the most important trademark decisions in 2018.
In the transactional area, Hamburg counsels clients on intellectual property aspects of mergers and acquisitions. She is experienced in copyright and trademark clearance, prosecution, and enforcement, and has particular expertise with contentious and transactional issues arising from the Internet.
Hamburg frequently speaks and writes about intellectual property topics for food, beverage, restaurant, and hospitality trade groups, and is a member of the Specialty Food Association and the New York State Restaurant Association. She is also a member of the International Trademark Association (INTA), currently serving on its Leadership Development Committee.
Hamburg attended Wellesley College, where she was a member of Phi Beta Kappa, and received her B.A., magna cum laude, in English and Psychology, with Honors in English, in 1987. In 1990, she received her J.D. at Columbia University School of Law, where she was editor of the Columbia Law Review.
Fueled by the power of good food to nourish genuine human connections, Ho founded SherpaCPG in 2019 to shift a decade of maker experience towards helping fellow food and beverage brands bring their culinary stories to life and their wellness-driven products to market.
With a focus on strategic innovation and brand development for the CPG food and beverage industry, Ho prepares new products for sustainable success in a retail environment by addressing all stages of the path to market including product formulation, comprehensive packaging compliance and design, brand messaging and product positioning.
SherpaCPG is proud to work with a global clientele on projects that champion supply chain transparency, sustainable manufacturing, and accessible nutrition.