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Jeanne Hamburg to Speak on Protecting and Merchandising a Restaurant Brand

Posted on February 21st, 2020

Jeanne M. Hamburg, a Member of law firm Norris McLaughlin, P.A., along with Marcus Guiliano, business speaker, author, and restaurant owner, will co-present “How to Implement Psychology Based Marketing on All Your Platforms and Protecting and Merchandising Your Restaurant Brand” for the International Restaurant & Foodservice Show of New York.

“Your brand is such an important asset and must be protected, especially for restaurants. Being able to master and confidently handle IP challenges can even create new revenue streams for restaurant owners through merchandising,” said Hamburg.

About the International Restaurant & Foodservice Show of New York

The annual event, featuring over 40 education sessions and over 500 of the leading vendors serving the restaurant and foodservice industry, is being held March 8-10 at the Jacob K. Javits Convention Center of New York. Hamburg and Guiliano will speak on Monday, March 9, 2:00 – 3:00 p.m., in room 1C02, listed as session number M110.

In their session, Hamburg will cover how to protect and enforce rights in a restaurant’s name, design, and website content; protect a restaurant from copycats; and create new revenue streams through merchandising a restaurant’s brand while Guiliano will cover the top psychology triggers to use in emails, websites, business cards, and other guest interactions.

For more information and to register, visit InternationalRestaurantNY.com.

About Jeanne Hamburg

A resident of New York, Hamburg focuses her practice in all aspects of copyright and trademark law, both in litigation and in the transactional area, assisting clients in the food, beverage, and restaurant industries with their intellectual property needs. Each year since 2009, she has been recognized in New York Super Lawyers® for Intellectual Property and Intellectual Property Litigation. Only five percent of New York attorneys receive this honor. Hamburg is also ranked in the 2019 World Trademark Review 1000 – The World’s Leading Trademark Professionals (WTR 1000). Among a group of fewer than 90 trademark professionals in New York, she was named a top trademark attorney in the areas of enforcement and litigation.

Hamburg has litigated in federal courts across the country, acting as national counsel to bring and defend infringement claims for clients both foreign and domestic. Most recently, she litigated through appeal to the Federal Circuit a food trademark case that has been described as generating one of the most important trademark decisions in 2018.

In the transactional area, Hamburg counsels clients on intellectual property aspects of mergers and acquisitions. She is experienced in copyright and trademark clearance, prosecution, and enforcement, and has particular expertise with contentious and transactional issues arising from the Internet.

Hamburg frequently speaks and writes about intellectual property topics for food, beverage, restaurant, and hospitality trade groups, and is a member of the Specialty Food Association, New York State Restaurant Association, New Jersey Food Processors, and Brewers Association. She is also a member of the Copyright Society of the USA and the International Trademark Association (INTA), currently serving on its Leadership Development Committee. Hamburg is a co-author of the firm’s trademark, copyright, and unfair competition law blog, More Than Your Ma®k.

Hamburg attended Wellesley College, where she was a member of Phi Beta Kappa, and received her B.A., magna cum laude, in English and Psychology, with Honors in English, in 1987. In 1990, she received her J.D. at Columbia University School of Law, where she was editor of the Columbia Law Review.

About Marcus Guiliano

Guiliano is a two-time business author, international Speaker, Forbes Business Council Contributor, restaurant owner, and restaurant success coach. Founder of the Restaurant Growth Secrets University, he is dedicated to helping other business owners prosper. Guiliano and his books have been featured on ABC, CBS, Good Morning America, Dr Oz, OneGreenPlanet, TEDx, The New York Times, CNN, and many other media outlets.

Guiliano and his wife opened Aroma Thyme Bistro in 2003 in an economically-depressed area in upstate New York. A high-end farm-to-table restaurant in this area was not well received. He quickly learned how to become a marketing guru and simultaneously building a restaurant and helping improve the image of his town.

Guiliano’s other calling is food activism which includes socially responsible ingredients, local sourcing, and supporting family-operated food and beverage. His TEDx talk was about finding your passion in your career. Guiliano is also a passionate expert in both real food and business marketing.