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Food and Beveragle Law

  • Sep 05, 2019Best Practices for Branding and Marketing Your Restaurant Webinar
    Please join marketing expert, chef, and restaurant owner Marcus Guiliano, and food, beverage & hospitality attorney Jeanne Hamburg, for a not-to-be-missed webinar providing tips on how to set your restaurant apart and bring in new patrons.

    From Marcus, learn the top psychology triggers to use in emails, websites, business cards, and every other guest interaction, as he covers how to implement psychology-based marketing on all your platforms.

    We have all been frustrated with marketing that doesn’t work. And then there are times we run a campaign that gets decent results. Confusion reigns when sales reps – from radio, to magazines, to banner ads – walk in and give you conflicting advice. What gives when it comes to marketing? There are proven tactics you can use that, when implemented, can influence the brain to buy. When it comes down to it, the brain is lazy. There are close to two dozen reasons why the brain will make a quick decision and buy in a split second. It’s the same split-second decision that you use when you sit at the bar and meet the bartender.

    From Jeanne, learn how to select, protect, and enforce your restaurant’s name, design and website, how to protect your restaurant from copycats, and create new revenue streams through merchandising your brand.

    As a restaurant whose brand is critical to attracting new patrons, and retaining loyal ones, you will, or already have, faced those who use your restaurant’s name, website, or even an interior design similar to yours. By mastering the best practices for protecting these important assets, you can confidently handle these challenges and even create new revenue streams through merchandising. You will learn how to select and protect your brand, as well as how to protect your restaurant’s unique design. So that you can promote all the favorable reviews you have received, you will be given guidance on how to handle rights clearance for using customer testimonials and photos in social media and on your web site. You will also learn how copyrighting your website can discourage copycats and assist in enforcing your rights, and the essentials of a good website development agreement, privacy policy, and terms of use. And finally, you will also learn the types of contracts critical to merchandising your restaurant-branded food, beverage, and other products.

    When: Tuesday, September 24, 2019

    1:00 – 2:00 p.m.

    Where: Zoom Meeting

    Registration: Eventbrite

    Posted in: Events, Food & Beverage Law, Jeanne Hamburg | Tags: , ,

  • Apr 12, 2019Danielle DeFilippis to Speak at Food Business Basics Workshop

    Danielle M. DeFilippis, a Member of law firm Norris McLaughlin, P.A., will discuss trademark law at “Food Business Basics” hosted by the Rutgers Food Innovation Center on Thursday, April 18. Seminar topics will include food entrepreneurship, trends in the marketplace, business planning, intellectual property and trademark basics, merchandising for success, packaging, food technology and product development, food safety and regulations, and how the Food Innovation Center can help grow your business.

    The seminar will be held 10:00 a.m. – 3:00 p.m., at the Food Innovation Center facility in Bridgeton.  For more information and to register, please click here or contact Diane Holtaway, Associate Director of Client Services at the Rutgers Food Innovation Center, by email at , or by phone at 856-459-1900 ext. 4514.

    DeFilippis focuses her practice on intellectual property matters and litigation.  She represents individual and corporate clients in all phases of litigation, from commencement through trial, and regularly serves as lead counsel in cases before federal and state courts, the Trademark Trial and Appeal Board of the U.S. Patent and Trademark Office, and alternative resolution forums.  DeFilippis has represented clients in a variety of industries, most notably, food and beverage, liquor, jewelry, and cosmetics.  DeFilippis has handled cases involving trademark and copyright infringement, false advertising, commercial disparagement, business torts, deceptive trade practices, Lanham Act claims, state and federal unfair competition laws, and other business disputes.  She is an author for Norris McLaughlin’s trademark, copyright, and unfair competition blog, More Than Your Mark DeFilippis received her J.D. from Seton Hall University School of Law and her B.A. from The Pennsylvania State University.

    Posted in: Danielle M. DeFilippis, Food & Beverage Law, News | Tags: , , , , , , ,

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