From Marcus, learn the top psychology triggers to use in emails, websites, business cards, and every other guest interaction, as he covers how to implement psychology-based marketing on all your platforms.
We have all been frustrated with marketing that doesn’t work. And then there are times we run a campaign that gets decent results. Confusion reigns when sales reps – from radio, to magazines, to banner ads – walk in and give you conflicting advice. What gives when it comes to marketing? There are proven tactics you can use that, when implemented, can influence the brain to buy. When it comes down to it, the brain is lazy. There are close to two dozen reasons why the brain will make a quick decision and buy in a split second. It’s the same split-second decision that you use when you sit at the bar and meet the bartender.
From Jeanne, learn how to select, protect, and enforce your restaurant’s name, design and website, how to protect your restaurant from copycats, and create new revenue streams through merchandising your brand.
Danielle M. DeFilippis, a Member of law firm Norris McLaughlin, P.A., will discuss trademark law at “Food Business Basics” hosted by the Rutgers Food Innovation Center on Thursday, April 18. Seminar topics will include food entrepreneurship, trends in the marketplace, business planning, intellectual property and trademark basics, merchandising for success, packaging, food technology and product development, food safety and regulations, and how the Food Innovation Center can help grow your business.
The seminar will be held 10:00 a.m. – 3:00 p.m., at the Food Innovation Center facility in Bridgeton. For more information and to register, please click here or contact Diane Holtaway, Associate Director of Client Services at the Rutgers Food Innovation Center, by email at , or by phone at 856-459-1900 ext. 4514.
DeFilippis focuses her practice on intellectual property matters and litigation. She represents individual and corporate clients in all phases of litigation, from commencement through trial, and regularly serves as lead counsel in cases before federal and state courts, the Trademark Trial and Appeal Board of the U.S. Patent and Trademark Office, and alternative resolution forums. DeFilippis has represented clients in a variety of industries, most notably, food and beverage, liquor, jewelry, and cosmetics. DeFilippis has handled cases involving trademark and copyright infringement, false advertising, commercial disparagement, business torts, deceptive trade practices, Lanham Act claims, state and federal unfair competition laws, and other business disputes. She is an author for Norris McLaughlin’s trademark, copyright, and unfair competition blog, More Than Your Mark. DeFilippis received her J.D. from Seton Hall University School of Law and her B.A. from The Pennsylvania State University.