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    Contact

    (917) 369-8829
    jcassin@norris-law.com
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    Jeffrey K. Cassin

    Member

    Jeff Cassin is a business attorney, concentrating his practice in the areas of mergers and acquisitions (M&A), investment transactions, corporate law, and business contracts.

    Jeff serves as outside general counsel to companies without an internal GC or supports internal GCs with specialist needs.

    Jeff represents middle-market, mid-size businesses, funds, start-ups, media and technology companies, and individual investors, among others. He counsels clients concerning complex middle-market M&A transactions, deal negotiations, and management decisions, and has served as primary attorney on dozens of sell-side and buy-side transactions across industries.

    Jeff also has extensive transactional experience in negotiating and preparing financing, LLC operating, shareholder, joint venture, and partnership agreements and other corporate formation and organization documents; securities offering memoranda and subscription agreements; employment, consulting, service, and independent contractor agreements; vendor and supply agreements; debt and convertible equity instruments; distribution and marketing agreements; consents and waivers; restrictive covenant agreements; software licenses, SAAS agreements, and assignments; website T&Cs, privacy policies; brand and trademark licensing agreements; HIPAA agreements; corporate governance documents; and other contracts.

    Jeff represents start-ups and founders in initial formation, early operational matters, and friends-and-family, seed, and venture capital rounds of investment. He handles matters ranging from financing rounds, both equity and debt, to negotiating agreements among business owners, investors, executives, and employees. He has represented start-ups, particularly technology companies, from their early stages through sale.

    Areas of practice

    • Business Law
    • Mergers & Acquisitions
    • International Business
    • Securities

    Education

      • Benjamin N. Cardozo School of Law
        • J.D.
      • The George Washington University: Elliot School of International Affairs
        • B.A.

    Professional Affiliations

      • Recreation Commission for the Township of Millburn, New Jersey

      Languages

      • Chinese (Mandarin) (Intermediate)
      • Spanish (Basic)

    Bar Admissions

      • New York
    • Assisted Kinbow in acquiring majority stake in Ashley Stewart, Inc.
    • Represented the a meal kit delivery platform company in connection with its merger.
    • Represented the owners of Assured Telematics Inc., a trucking fleet management dated solution, in its merger with Transflo, a supply chain management and automation software company.
    • Lead attorney in acquisition of media company in back-to-back bankruptcy transaction
    • Lead attorney on sale of Enterprise Mobile Strategy, mobile app development, Mobile UX/UI, Mobile Testing company
    • Lead attorney on sale of 100-year old insurance brokerage
    • Lead attorney on sale of airport design company
    • Lead attorney on acquisition of virtual training and web conferencing company
    • Lead attorney representing a prominent business-to-business and technology media company in connection with its acquisition of a small digital business publication for talent
    • Lead outside counsel representing a large multinational media company in connection with a publication swap with another large media company
    • Lead associate representing a media company in connection with the acquisition of a competitor
    • Lead associate representing a prominent craft and enthusiast multi-platform media company and its owner in connection with the sale by private equity backers to a strategic competitor
    • Lead associate represented a media company in connection with an asset sale
    • Lead associate representing a media company in connection with its purchase of a prominent magazine business line from a non-profit
    • Assisted a media company in connection with the sale of some of its publications
    • Lead associate representing an arts and crafts publisher in connection with its purchase of a magazine group from a large media company
    • Lead associate representing a media company in connection with the acquisition of a magazine and related assets
    • Lead attorney representing a media company in connection with its sale of a division to a Canadian publisher
    • On deal team for a media company in connection with the sale of its insurance and financial publications, conferences, and online businesses
    • Lead associate representing the seller of a consumer electronics business to a strategic investor
    • Lead associate representing the seller of a data-driven software business to a private equity fund
    • Lead associate representing a software-as-a-service (SAAS) business analytics company in connection with a merger with a competitor
    • Lead attorney – soup to nuts – representing a social daycare in a merger
    • Lead associate representing the founders of a medical and pharmaceutical communications and event business in a complex sale to a multinational business
    • Handled complex reorganization and extensive due diligence as the lead associate in connection with a sale of stationery company business to private equity backers
    • Lead attorney – soup to nuts – representing a battery manufacturer and distributor in connection with the sale of substantially all of its assets to a competitor
    • Lead associate representing a marketing company in connection with the sale of its business
    • Advised a software developer in connection with its sale of a business line
    • Assisted an alternative energy investment company in connection with its investment in an alternative energy project
    • Lead attorney representing an intellectual property insurance product start-up in connection with the business combination with a business competitor
    • Lead associate representing founder-owners in connection with their sale of pharmaceuticals-related media company
    • Lead associate representing a prominent business-to-business and technology media company in connection with a complex exit transaction by the company’s private equity backers to a private equity ownership group
    • Advised a technology company in connection with its purchase of a sleep-diagnostics business line
    • On deal team for a Brazilian private equity management team on vehicle restructuring in preparation for an IPO (US$ 200+ million) in Brazil
    • Advised a private equity management team on internal transactions with fund’s institutional investor partners in preparation for a sale of Brazilian portfolio company to a strategic investor
    • Advised a US institutional financial investor in an equity-structured management buyout of a Latin American television division
    • Lead associate representing a private-equity backed venture in connection with the acquisition of a business related to dentistry test preparation
    • Lead attorney advising a dentist on a sale of his professional practice to a dental service conglomerate
    • Lead associate representing an eye-glasses company in connection with the sale of its business to a strategic buyer
    • Lead associate representing a medical practice in connection with the sale of its business
    • Lead attorney – soup to nuts – representing an entrepreneur in connection with its sale of a restaurant to managers in a buyout
    April 7, 2025
    PKF Investment Banking Closes Sale of Quality Controls, Inc. to United Flow Technologies Supported by Norris McLaughlin, P.A.
    Bridgewater, NJ (April 7, 2025) – PKF Investment Banking, the investment banking affiliate and subsidiary of PKF O’Connor Davies Advisory LLC, announced today that it represented Quality Controls, Inc. (“Quality Controls”) in the sale of its business to United Flow Technologies (“UFT”), a portfolio company of H.I.G. Capital, LLC (“H.I.G. Capital”). “We are extremely pleased...
    August 25, 2021
    Norris McLaughlin Multi-Disciplinary Legal Team Closes Significant Cross-Border Equity Investment
    The law firm of Norris McLaughlin, P.A., is pleased to announce that Robert C. Gabrielski, Esq., Chair of the firm’s International Business and Tax Planning Group, led a multi-disciplinary team that finalized a successful M&A cross-border transaction involving companies in Canada and the United States, the financial terms of which remain confidential. Gabrielski noted, “Our...
    April 30, 2021
    Norris McLaughlin Assists Summit Drilling to Take on Partners to Support Aggressive Growth
    The law firm of Norris McLaughlin, P.A., is proud to announce that its client, Summit Drilling, a leading provider of environmental drilling services, has partnered with a group of strategically aligned investors to recapitalize the business. Jeffrey K. Cassin and Nicholas F. Pellitta, Members of the firm, were the working attorneys and lead counsel on...
    August 24, 2020
    Norris McLaughlin Brings on New Member in Firm Expansion Plans
    The law firm of Norris McLaughlin, P.A., is pleased to welcome Jeffrey K. Cassin as Members of the firm. Cassin will be the lead corporate attorney in New York as part of its larger Business Law Practice Group. Despite a pall of anxiety across the law firm industry regarding the economic uncertainty brought on by...


    Blog

    October 16, 2023
    Seller Financing in M&A: Making a Deferred Purchase Price Work for Both Parties
    September 14, 2023
    What is the New Beneficial Ownership Information (BOI) Reporting and How Does it Affect Your Business?
    May 13, 2021
    Twelve Tips When Preparing to Sell a Family-Owned Business
    January 26, 2021
    New Law Requires Federal Registration and Ownership Disclosure for LLCs and Corporations


    Publications

    • Published, “Business Succession Planning With Support From Accountants and Business Attorneys,” PKF O’Connor Davies, April 17, 2024
    • Published, “Roll-Ups in the Generative AI Industry – can they, how they, will they?,” TechUnited, November 16, 2023
    • Published, “What is the New Beneficial Ownership Information (BOI) Reporting and How Does it Affect Your Business?” United Corp, November 7, 2023
    • Featured, “IACCINFORM: Monthly Newsletter for the IACC Community,” IACCINFORM, October 2023
    • Quoted, “2 Norris McLaughlin Hires Boost Bankruptcy, Biz Groups,” Law360, August 27, 2020
    • Quoted, “Despite Pandemic Woes, Norris McLaughlin Add Lateral Partners,” Lawfuel, August 26, 2020
    Type N/A if you are inquiring about individual or family matters

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