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On September 28, 2021, Norris McLaughlin member and Co-Chair of the firm’s Intellectual Property Law Practice Group in New York City Danielle DeFilippis was a guest of Brad Muniz, partner of SobelCo, on SobelCo Insights. Brad and Danielle discussed the importance of protecting brands, for small and large companies alike, and the value of going through the clearance process not just for an identical brand but also for related goods and services.
As Danielle stated, companies should speak to a professional early on in the branding process, as an initial review by the U.S. Patent and Trademark Office ("USPTOP) can be up to six months after filing. She explained that investing in your brand at the outset, including going through the clearance process and looking at related goods and services, pays off in dividends in the long run in terms of enforcement.
Danielle’s clients are in a variety of industries, most notably, food and beverage, liquor, jewelry, cosmetics, sports, and entertainment. Her focus is on trademark prosecution and litigation. She has represented clients in cases involving trademark and copyright infringement, false advertising, commercial disparagement, business torts, deceptive trade practices, Lanham Act claims, state and federal unfair competition laws, and other business disputes.
Danielle was recognized by NJBIZ in its “2021 Law Power 50” and “2021 Leaders in Law” listings for her expertise and dedication to her occupation and community. She has also been recognized by NJBIZ in its “Manufacturing Power 50” list and named to New Jersey Law Journal’s 2019 list of “New Jersey Trailblazers” for her efforts in the food and beverage industry throughout New Jersey and for expanding those efforts on a global scale.