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In this double feature session, Member at Norris McLaughlin, P.A., Jeanne Hamburg will cover how to protect and enforce your rights in your restaurant's name, design and website content, how to protect your restaurant from copycats, and create new revenue streams through merchandising your brand and Marcus Guiliano will cover the top psychology triggers to use in emails, websites, business cards, and every other guest interaction.
As a restaurant whose brand is critical to attracting new patrons, and retaining loyal ones, you will, or already have, faced those who use your restaurant’s name, website, or even an interior design similar to yours. By mastering the best practices for protecting these important assets, you can confidently handle these challenges and even create new revenue streams through merchandising. You will learn how to select and protect your brand as well as how to protect your restaurant’s unique design. So that you can promote all the favorable reviews you have received, you will be given guidance on how to handle rights clearance for using customer testimonials and photos in social media and on your web site. You will also learn how copyrighting your website can discourage copycats and assist in enforcing your rights, and the essentials of a good website development agreement, privacy policy and terms of use. And finally, you will also learn the types of contracts critical to merchandising your restaurant-branded food, beverage, and other products.
2:00 - 3:00 p.m.
New York, New York
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