Parody is a common type of marketing strategy, and has notoriously been prevalent in the cannabis space, particularly with flowers and edibles. However, such use of another’s trademark or trade dress can be a recipe for litigation. The case of Mondelëz Canada Inc.» Read More
In a recent decision, the Trademark Trial and Appeal Board (TTAB) permitted the application for the mark CANNABIS CANNIBALS for “entertainment services, namely, an ongoing series featuring animated cannabis smoking cannibals provided through network or cable TV and the internet” to proceed with federal trademark registration. » Read More
Last year I blogged about the NFL’s aggressive enforcement of its trademark rights in the SUPER BOWL mark on Norris McLaughlin’s More Than Your Ma®k blog. (You can check out that post here.) The NFL clearly understands that trademarks are a mainstay of its brand and so, unsurprisingly, acts aggressively to protect them. » Read More
While the “legal haze” of U.S. trademark registrations is undoubtedly challenging, brand owners of cannabis-related goods in the beauty and wellness industry are up to the challenge. In the past five years, the trademark applications for these cannabis-related products have exponentially increased. » Read More
Trademark registration and enforcement are vital to any brand owner’s ability to build brand recognition and value. However, trademark owners of cannabis goods and services will find trademark registration highly challenging because the United States Trademark Office’s current position is to deny registrations for goods and services that involve marijuana. » Read More