Danielle M. DeFilippis, a Member of law firm Norris McLaughlin, P.A., and Co-Chair of its Intellectual Property Law Practice Group, recently presented a virtual course to 20 attendees as part of the “First $100k Bootcamp” program hosted by Makerhoods.
“One of the best parts of my job is helping others succeed. I truly enjoy watching entrepreneurs grow their businesses, and to be a part of that brings joy to what I do,” said DeFilippis.
DeFilippis addressed selecting, clearing, and protecting a brand through trademark law.
Makerhoods in Newark is a unique and original project including restoration of the historic Krueger-Scott Mansion and new construction to support local makers. Its aim is to help small businesses succeed by providing an apartment, commercial space, and business development services for a low monthly fee. The Makerhoods “First $100k Bootcamp” is a free, 10-week, online business training program for product-based businesses on how to grow a business to $100,000 in sales.
DeFilippis focuses her practice on intellectual property, contracts, and litigation. Her passion for food and beverage brands began at a young age, as she watched her father service various food brands through his work for a sales and marketing company. As the products came through her household, DeFilippis learned about marketing and branding from a retail and manufacturing perspective. Her appetite grew, and she now enjoys working with emerging and established food and beverage companies on brand development, clearance, counseling through the various stages of growth, and when the need arises, prosecuting and defending litigation.
DeFilippis is an author for Norris McLaughlin’s trademark, copyright, and unfair competition blog, More Than Your MaⓇk™. She has been recognized by NJBIZ in its “Manufacturing Power 50” list and named to New Jersey Law Journal’s 2019 list of “New Jersey Trailblazers” for her efforts in the food and beverage industry in New Jersey and for expanding those efforts on a global scale.
DeFilippis received her J.D. from Seton Hall University School of Law in 2004 and her B.A. from The Pennsylvania State University in 2001.