Danielle M. DeFilippis, a Member of law firm Norris McLaughlin, P.A., and Co-Chair of its Intellectual Property Law Practice Group, will be part of a panel on “Ethical & Sustainable Sourcing & Procurement” for the New Jersey Food Processors Association Annual Conference at 11:15 a.m. on Friday, March 13.
“Sustainability has become an emerging concern in the food industry. Many food industry players are implementing sustainability initiatives within their companies. With this comes advertising considerations and challenges. I am excited to team up with such prominent individuals on this panel to help navigate potential pitfalls when advertising about the sustainability of the food products,” said DeFilippis.
Andrea Chu, Sustainable Agriculture Analyst at Campbell Soup, and William Lachowsky, Training and Food Safety Specialist at the Food Processing Human Resources Council, will join DeFilippis for the presentation during the supply chain breakout sessions. Other topics to be addressed include creating efficiencies within the supply chain network and technological transportation innovation.
The conference, 7:00 a.m. – 4:00 p.m. at Ocean Casino Resort in Atlantic City, also offers a corporate social responsibility keynote speaker, vendor exhibits, networking opportunities, and a sustainability breakout session that includes discussions on building sustainable programs, the growing importance of sustainability from a consumer perspective, and carbon footprint reduction efforts around waste. For more information and to register, visit njfoodprocessors.org.
DeFilippis focuses her practice on intellectual property, contracts, and litigation. Her passion for food and beverage brands began at a young age, as she watched her father service various food brands through his work for a sales and marketing company. As the products came through her household, DeFilippis learned about marketing and branding from a retail and manufacturing perspective. Her appetite grew, and she now enjoys working with emerging and established food and beverage companies on brand development, clearance, counseling through the various stages of growth, and when the need arises, prosecuting and defending litigation.
DeFilippis is an author for Norris McLaughlin’s trademark, copyright, and unfair competition blog, More Than Your MaⓇk™. She has been recognized by NJBIZ in its “Manufacturing Power 50” list and named to New Jersey Law Journal’s 2019 list of “New Jersey Trailblazers” for her efforts in the food and beverage industry in New Jersey and for expanding those efforts on a global scale.
DeFilippis received her J.D. from Seton Hall University School of Law in 2004 and her B.A. from The Pennsylvania State University in 2001.
The Norris McLaughlin food, beverage, and hospitality attorneys are proud members of the New Jersey Food Processors Association.