Registering a trademark for your brand is only the beginning. If you want to achieve real commercial success with your great idea, you will probably need to get other individuals or companies involved with the manufacture or sale of products bearing your trademark. » Read More

Today we have the pleasure of being joined by our guest, Pete Picetti of Heffernan Insurance Brokers.  Pete specializes in serving food and beverage clientele, and recently served with me on a panel on Risk Management at the Summer Fancy Food Association’s Business Summit in Chicago.   » Read More

The long and complicated battle over the Havana Club brand of rum continues, as recent action by the US government demonstrates a departure from long-standing policy against registration of confiscated trademarks — in this case a mark confiscated by the Cuban government during the Cuban revolution. » Read More

We are pleased to announce that we were interviewed in the February issue of The Metropolitan Corporate Counsel. The interview, entitled “Making Your Mark: A Distinguishing Trademark is the Heart of Effective Brand Strategy,” discusses the key aspects of trademark law to consider when formulating a branding strategy, as well as appropriate promotion and use of your trademarks to maximize protection.  » Read More