Registering a trademark for your brand is only the beginning. If you want to achieve real commercial success with your great idea, you will probably need to get other individuals or companies involved with the manufacture or sale of products bearing your trademark. » Read More
Utility patents protect ideas and inventions, design patents protect the ornamental aspects of a product, and trademarks protect the exclusive consumer association with your company that your brands, logos, or designs evoke. Despite the differences in these types of intellectual property (“IP”), lawsuits involving patents and trademarks have striking similarities and crucial differences. » Read More
In a recent federal court ruling, a judge articulated once again why famous brands enjoy greater rights than those that lack renown.
The case pits two giants in wholly unrelated fields— clothing versus alcoholic beverages.
The lesson? Food, beverage, and liquor sellers should exercise caution and select brand names that are not the same or are not similar to those of existing “famous” brands, even in completely unrelated fields. » Read More
Last week, I was fortunate to attend the Specialty Food Association’s Business Summit, a two-day conference in Chicago featuring essential tips and best practices for how to grow a specialty food company. Over 150 food companies attended. Our firm was honored to be one of the sponsors for the event, as you can see from the photo of our table at the opening night reception below. » Read More
This post is a continuation of a prior one, with key lessons for owners of established and emerging food, beverage, and restaurant brands – all culled from recent cases. Click here for Part One.
Lesson Three: Consider even “Unrelated” Products when Choosing Your Brand and Enforcing Your Rights
Food and beverage companies may be precluded from obtaining registration due to third parties’ brand use for seemingly unrelated goods, and vice versa. » Read More
So many food and beverage brand decisions have been making their way through the Trademark Office and the courts recently, I thought it would be a good idea to blog about some of them, and more importantly, about four key branding lessons they teach to emerging and established food and beverage companies, as well as restaurants. » Read More
Sometimes, it seems not a day goes by without a client calling about a trademark-related scam. To help you avoid becoming another victim, I am writing about two of the more common fraudulent schemes.
The first involves the transmission (via snail mail or email) to the owner of a trademark registration of a notice that looks official, and may even be labeled “Patent and Trademark Office.” » Read More
In In re Jeffrey Butscher, Serial No. 87572095, the Trademark Trial and Appeal Board (TTAB) reversed the Examiner’s refusal to permit the trademark registration of the mark CANNABIS CANNIBALS for “entertainment services, namely, an ongoing series featuring animated cannabis smoking cannibals provided through network or cable TV and the internet.” » Read More
As part of any trademark application, the applicant must submit a drawing of the mark and a specimen showing use of the mark in commerce in connection with the underlying goods and services identified in the application. » Read More
In another noteworthy opinion on relatedness of goods, the Trademark Trial and Appeal Board (“TTAB”), on remand from the Court of Appeals for the Federal Circuit (“CAFC”), found wine to be related to cigars. In this cancellation proceeding, Joseph Phelps Vineyards, LLC, owner of the mark INSIGNIA for wine since 1979, petitioned to cancel Fairmont Holdings mark, ALEC BRADLEY STAR INSIGNIA, for cigars, tobacco, cigar boxes, cigar cutters, and cigar tubes. » Read More
