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  • Jan 21, 2020Jeanne Hamburg to Present Compliance and Branding Webinar with Victoria Ho for Food Industry

    Jeanne M. Hamburg, a Member of law firm Norris McLaughlin, P.A., along with Victoria Ho, a consultant in the food industry with extensive food Compliance Policy Guides Manual (CPG) compliance experience, will present “Compliance and Branding for the Food Industry” on Tuesday, January 28, 2:00 – 3:00 p.m., online.

    “For food business owners to sell their products and instill confidence in buyers, compliance and branding are essential. With the average consumer spending only five seconds looking at a product, a unique brand and design can set a company apart and build consumer trust. I look forward to working with Victoria to educate food entrepreneurs on the key aspects of labeling compliance and branding for their food products,” said Hamburg.

    About the Webinar

    Discussion topics include developing FDA and state-compliant packaging materials and labels, such as on-pack messaging; UPC scannable and properly coded products for food safety; protecting food brands, including packaging, designs, promotional materials, and website; clearing and registering food trademarks and product designs; and drafting contracts to protect the brand, designs, and recipes.

    The webinar is free of charge through Zoom Meeting. For more information and to register, visit our website at www.nmlegalevents.com.

    About Jeanne Hamburg

    A resident of New York, Hamburg focuses her practice in all aspects of copyright and trademark law, both in litigation and in the transactional area, assisting clients in the food, beverage, and restaurant industries with their IP needs. Each year since 2009, she has been recognized in New York Super Lawyers® for Intellectual Property and Intellectual Property Litigation. Only five percent of New York attorneys receive this honor.  Hamburg is also ranked in the 2019 World Trademark Review 1000 – The World’s Leading Trademark Professionals (WTR 1000). Among a group of fewer than 90 trademark professionals in New York, she was named a top trademark attorney in the areas of enforcement and litigation.

    Hamburg has litigated in federal courts across the country, acting as national counsel to bring and defend infringement claims for clients both foreign and domestic. Most recently, she litigated through appeal to the Federal Circuit a food trademark case that has been described as generating one of the most important trademark decisions in 2018.

    In the transactional area, Hamburg counsels clients on intellectual property aspects of mergers and acquisitions. She is experienced in copyright and trademark clearance, prosecution, and enforcement, and has particular expertise with contentious and transactional issues arising from the Internet.

    Hamburg frequently speaks and writes about intellectual property topics for food, beverage, restaurant, and hospitality trade groups, and is a member of the Specialty Food Association and the New York State Restaurant Association. She is also a member of the International Trademark Association (INTA), currently serving on its Leadership Development Committee.

    Hamburg attended Wellesley College, where she was a member of Phi Beta Kappa, and received her B.A., magna cum laude, in English and Psychology, with Honors in English, in 1987. In 1990, she received her J.D. at Columbia University School of Law, where she was editor of the Columbia Law Review.

    About Victoria Ho

    Fueled by the power of good food to nourish genuine human connections, Ho founded SherpaCPG in 2019 to shift a decade of maker experience towards helping fellow food and beverage brands bring their culinary stories to life and their wellness-driven products to market.

    With a focus on strategic innovation and brand development for the CPG food and beverage industry, Ho prepares new products for sustainable success in a retail environment by addressing all stages of the path to market including product formulation, comprehensive packaging compliance and design, brand messaging and product positioning.

    SherpaCPG is proud to work with a global clientele on projects that champion supply chain transparency, sustainable manufacturing, and accessible nutrition.

    Posted in: Food, Beverage & Hospitality, Intellectual Property, Jeanne Hamburg, News | Tags: , ,

  • Jan 07, 2020Compliance and Branding for the Food Industry

    Join Jeanne Hamburg, a trademark attorney here at Norris McLaughlin, and Victoria Ho, a consultant in the food industry with extensive food CPG compliance experience, as they guide you through key aspects of labeling compliance and branding for your food products.

    The average product recall costs food entrepreneurs an average of $10 million. Moreover, to get your product on shelves and instill confidence in buyers, compliance is essential. Victoria will cover how to develop:

    • FDA/State compliant packaging materials
    • FDA/State compliant label (on-pack messaging)
    • UPC scannable and properly coded for food safety

    With the average consumer spending only five seconds looking at your product, a unique brand and design can set you apart and build consumer loyalty and goodwill. Jeanne will cover how to:

    • Protect your food brands, packaging, designs, promotional materials, and website
    • Clear and register your food trademarks and product designs
    • Draft contracts to protect your brand, designs, and recipes

    When: Tuesday, January 28, 2020

    2:00 – 3:00 p.m.

    Where: Zoom Meeting

    Meeting ID: 508 263 767

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    Registration: Eventbrite

    About the Presenters

    Jeanne Hamburg

    Jeanne focuses her practice in all aspects of copyright and trademark law, both in litigation and in the transactional area, assisting clients in the food, beverage, and restaurant industries with their IP needs.  Each year since 2009, she has been recognized in New York Super Lawyers® for Intellectual Property and Intellectual Property Litigation.  Only 5% of New York attorneys receive this honor.  Jeanne is also ranked in the 2019 World Trademark Review 1000 – The World’s Leading Trademark Professionals (WTR 1000).  Among a group of fewer than 90 trademark professionals in New York, she was named a top trademark attorney in the areas of enforcement and litigation.

    Jeanne has litigated in federal courts across the country, acting as national counsel to bring and defend infringement claims for clients both foreign and domestic.  Most recently, she litigated through appeal to the Federal Circuit a food trademark case that has been described as generating one of the most important trademark decisions in 2018. In the transactional area, Jeanne counsels clients on intellectual property aspects of mergers and acquisitions.  She is experienced in copyright and trademark clearance, prosecution, and enforcement, and has particular expertise with contentious and transactional issues arising from the Internet.

    Jeanne frequently speaks and writes about intellectual property topics for food, beverage, restaurant, and hospitality trade groups, and is a member of the Specialty Food Association and the New York State Restaurant Association.  She is also a member of the International Trademark Association (INTA), currently serving on its Government Officials Training Committee.

    Victoria Ho

    Fueled by the power of good food to nourish genuine human connections, Victoria founded SherpaCPG in 2019 to shift a decade of maker experience towards helping fellow food and beverage brands bring their culinary stories to life and their wellness-driven products to market. With a focus on strategic innovation and brand development for the CPG food and beverage industry, Victoria prepares new products for sustainable success in a retail environment by addressing all stages of the path to market including product formulation, comprehensive packaging compliance and design, brand messaging and product positioning. SherpaCPG is proud to work with a global clientele on projects that champion supply chain transparency, sustainable manufacturing, and accessible nutrition.

    Posted in: Events, Food, Beverage & Hospitality, Intellectual Property, Jeanne Hamburg | Tags: , ,

  • Sep 05, 2019Best Practices for Branding and Marketing Your Restaurant Webinar
    Please join marketing expert, chef, and restaurant owner Marcus Guiliano, and food, beverage & hospitality attorney Jeanne Hamburg, for a not-to-be-missed webinar providing tips on how to set your restaurant apart and bring in new patrons.

    From Marcus, learn the top psychology triggers to use in emails, websites, business cards, and every other guest interaction, as he covers how to implement psychology-based marketing on all your platforms.

    We have all been frustrated with marketing that doesn’t work. And then there are times we run a campaign that gets decent results. Confusion reigns when sales reps – from radio, to magazines, to banner ads – walk in and give you conflicting advice. What gives when it comes to marketing? There are proven tactics you can use that, when implemented, can influence the brain to buy. When it comes down to it, the brain is lazy. There are close to two dozen reasons why the brain will make a quick decision and buy in a split second. It’s the same split-second decision that you use when you sit at the bar and meet the bartender.

    From Jeanne, learn how to select, protect, and enforce your restaurant’s name, design and website, how to protect your restaurant from copycats, and create new revenue streams through merchandising your brand.

    As a restaurant whose brand is critical to attracting new patrons, and retaining loyal ones, you will, or already have, faced those who use your restaurant’s name, website, or even an interior design similar to yours. By mastering the best practices for protecting these important assets, you can confidently handle these challenges and even create new revenue streams through merchandising. You will learn how to select and protect your brand, as well as how to protect your restaurant’s unique design. So that you can promote all the favorable reviews you have received, you will be given guidance on how to handle rights clearance for using customer testimonials and photos in social media and on your web site. You will also learn how copyrighting your website can discourage copycats and assist in enforcing your rights, and the essentials of a good website development agreement, privacy policy, and terms of use. And finally, you will also learn the types of contracts critical to merchandising your restaurant-branded food, beverage, and other products.

    When: Tuesday, September 24, 2019

    1:00 – 2:00 p.m.

    Where: Zoom Meeting

    Registration: Eventbrite

    Posted in: Events, Food, Beverage & Hospitality, Jeanne Hamburg | Tags: , ,

  • May 30, 2019Jeanne Hamburg to Present Webinar with Vincent Biscaye for Food and Beverage Startups

    Jeanne M. Hamburg, a Member of law firm Norris McLaughlin, P.A., along with Vincent Biscaye, Managing Founder of Step Two Advisors, will present an informative webinar for food and beverage startups on best practices in business and legal planning.  They will discuss entity formation; organization; foundational documents; financial statements; key contracts; budgeting; pricing; brand selection, clearance, and registration; copyright protection for logos and websites; website terms of use and privacy policies; and legal liabilities that insurance can help mitigate.

    The webinar, free of charge, will be held Wednesday, June 12, 1:00 – 2:00 p.m., through Zoom Meeting.  For more information and to register, please click here.

    A resident of New York, Hamburg focuses her practice in all aspects of copyright and trademark law, both in litigation and in the transactional area, assisting clients in the food, beverage, and restaurant industries with their IP needs.  Each year since 2009, she has been recognized in New York Super Lawyers® for Intellectual Property and Intellectual Property Litigation.  Only five percent of New York attorneys receive this honor.  Hamburg is also ranked in the 2019 World Trademark Review 1000 – The World’s Leading Trademark Professionals (WTR 1000).  Among a group of fewer than 90 trademark professionals in New York, she was named a top trademark attorney in the areas of enforcement and litigation.

    Hamburg has litigated in federal courts across the country, acting as national counsel to bring and defend infringement claims for clients both foreign and domestic.  Most recently, she litigated through appeal to the Federal Circuit a food trademark case that has been described as generating one of the most important trademark decisions in 2018.

    In the transactional area, Hamburg counsels clients on intellectual property aspects of mergers and acquisitions.  She is experienced in copyright and trademark clearance, prosecution, and enforcement, and has particular expertise with contentious and transactional issues arising from the Internet.

    Hamburg frequently speaks and writes about intellectual property topics for food, beverage, restaurant, and hospitality trade groups, and is a member of the Specialty Food Association and the New York State Restaurant Association.  She is also a member of the International Trademark Association (INTA), currently serving on its Government Officials Training Committee.

    Hamburg attended Wellesley College, where she was a member of Phi Beta Kappa, and received her B.A., magna cum laude, in English and Psychology, with Honors in English, in 1987.  In 1990, she received her J.D. at Columbia University School of Law, where she was the editor of the Columbia Law Review.

    Biscaye is a former international commodity derivatives trader turned entrepreneur.  With a 10-year background in investment banking and financial services, he decided to change career paths and explore a whole new world.  In 2014, he joined a fast-growing HPP cold-pressed beverage company (Love Grace) as partner and CFO.

    Two years later, Biscaye decided to help other early stage CPG startups from and founded Step Two Advisors.  Offering a wide variety of services, such as business development, finance, strategy, and marketing, he has worked with over 30 brands in the past three years, including Blue Marble Ice Cream, Nounós Creamery, Bear’s Fruit Kombucha, Bitsy’s, Mood33, Glow Beverages, and Evive Smoothie.

    In addition, Biscaye joined BeyondBrands, a conscious consulting agency, as a partner in 2019.  He earned his MiF from HEC Paris and his MSc in General Engineering and Information Technology from Mines Nancy in France.

    Posted in: Jeanne Hamburg, News | Tags: , ,

  • Apr 08, 2019Norris McLaughlin Attorneys Named New York Metro Super Lawyers and Rising Stars

    Jeanne M. Hamburg, a Member of law firm Norris McLaughlin, P.A., and Chair of the firm’s Internet Law Group, and Stephanie S. Spangler, an Associate of the firm and co-chair of its Cannabis Law Group, have been included in the 2019 New York Metro Super Lawyers Women’s Edition. Each year since 2009, Hamburg has been recognized for her work in Intellectual Property. Spangler was named for the first time as a Rising Star for Intellectual Property. Only five percent of New York lawyers are given the honor of being included.

    New York Metro Super Lawyers Women’s Edition is a listing of outstanding female lawyers from more than 70 practice areas who have attained a high degree of peer recognition and professional achievement.  The multi-phased selection process includes independent research, peer nominations, and peer evaluations. The edition, which features the list and profiles of selected attorneys, is published as a supplement in The New York Times.

    A resident of New York, Hamburg is expert in all aspects of copyright and trademark law, both in litigation and in the transactional area, assisting clients in a broad range of industries with their IP needs.

    Hamburg has litigated in federal courts across the country, acting as national counsel to bring and defend infringement claims for clients both foreign and domestic.  Hamburg has recovered domain names for clients in many Uniform Domain Name Dispute Resolution Proceedings, and prosecuted and defended numerous opposition and cancellation proceedings and ex parte appeals before the Trademark Trial and Appeal Board.

    Hamburg is experienced in trademark and copyright licensing, traditional print and online publishing, software development, web site development, content licenses, and electronic subscriptions.  She is expert in copyright and trademark clearance, prosecution and enforcement, and issues arising from the Internet.

    Hamburg frequently speaks and writes about intellectual property topics and is active in many trade groups in industries whose clients she serves.  She is a member of the International Trademark Association (INTA), currently serving on its Government Officials Training Committee.  Formerly, she was Chair of INTA’s Law Firm Committee, served on its Copyright Committee, and was a speaker for its Trademark Basics “Maintaining the Perfect Partnership” seminar held in New York for in-house and outside counsel.

    Hamburg attended Wellesley College, where she was a member of Phi Beta Kappa, and received her B.A., magna cum laude, in English and Psychology, with Honors in English, in 1987.  In 1990, she received her J.D. at Columbia University School of Law, where she was editor of the Columbia Law Review.

    Spangler focuses her practice on trademark and copyright litigation, prosecution and enforcement.  She appears in state and federal courts and before the USPTO’s Trademark Trial and Appeal Board.  She counsels clients in industries including startups, technology, cannabis, food and beverage, and arts and entertainment.  She is a co-author for the firm’s trademark, copyright, and unfair competition law blog, More Than Your Ma®k, and the firm’s Cannabis Law Group blog, Legally Grown.

    Spangler earned her B.A. in International Studies from Emory University in 2005, and her J.D. from Benjamin N. Cardozo School of Law with a concentration in Intellectual Property and Communications Law in 2010.  During law school, she was an Articles Editor for Cardozo Arts & Entertainment Law Journal.  She is the former Development Chair of Cardozo’s Black, Asian, and Latino Law Students Association Alumni Group, and is part of its mentoring program for 1L law students.

    Posted in: Intellectual Property, Jeanne Hamburg, News, Stephanie S. Spangler, Uncategorized | Tags: , , , , , ,

  • Mar 27, 2019Jeanne Hamburg to Speak at Specialty Food Business Summit

    Jeanne M. Hamburg, a Member of the law firm Norris McLaughlin, P.A., will be a panelist on Monday, April 8, 2:30 – 3:30 p.m., at the 2019 Specialty Food Business Summit hosted by the Specialty Food Association at the Hilton Rosemont Chicago O’Hare in Chicago.  The panel is entitled “Managing Risk: Minimize, Monitor, and Control,” and will present a myriad of ways to minimize legal exposure through contracts, proper trademark clearance, registration and use, food labeling, insurance, and certifications.

    The Summit, which takes place April 7-9, also features sessions in strategic planning, brand positioning, data-driven selling, shopper marketing, purpose-driven leadership, and maximizing profit.  For more information and to register, visit the Specialty Food Association website at www.specialtyfood.com.

    A resident of New York, Hamburg focuses her practice in all aspects of copyright and trademark law, both in litigation and in the transactional area, assisting clients in the food, beverage, and restaurant industries with their IP needs.  In each year since 2009, she has been recognized in New York Super Lawyers® for Intellectual Property and Intellectual Property Litigation.  Only five percent of New York attorneys are given this honor.  Additionally, Hamburg is ranked in the 2019 World Trademark Review 1000 – The World’s Leading Trademark Professionals (WTR 1000).  Among a group of fewer than 90 trademark professionals in New York, she was named a top trademark attorney in the areas of enforcement and litigation.

    Hamburg has litigated in federal courts across the country, acting as national counsel to bring and defend infringement claims for clients both foreign and domestic.  Most recently, she litigated through appeal to the Federal Circuit a food trademark case that has been described as generating one of the most important trademark decisions in 2018.

    In the transactional area, Hamburg counsels clients on intellectual property aspects of mergers and acquisitions.  She is experienced in copyright and trademark clearance, prosecution, and enforcement, and has particular expertise with contentious and transactional issues arising from the Internet.

    Hamburg frequently speaks and writes about intellectual property topics before trade food, beverage, and restaurant groups, and is a member of the Specialty Food Association and the New York State Restaurant Association.  She is also a member of the International Trademark Association (INTA), currently serving on its Government Officials Training Committee.

    Hamburg attended Wellesley College, where she was a member of Phi Beta Kappa, and received her B.A., magna cum laude, in English and Psychology, with Honors in English, in 1987.  In 1990, she received her J.D. at Columbia University School of Law, where she was editor of the Columbia Law Review.

    Posted in: Food, Beverage & Hospitality, Jeanne Hamburg, News | Tags: , , , , , ,

  • Feb 28, 2019Norris McLaughlin Attorneys to Speak on Cannabis for Restaurants

    Jeanne M. Hamburg, Andrew D. Linden, Svetlana (Lana) Ros, and Stephanie S. Spangler, of the law firm Norris McLaughlin, P.A., will be featured speakers on Tuesday, March 5, at the International Restaurant & Foodservice Show of New York, at the Jacob K. Javits Convention Center.  They will present a panel discussion titled “Exploring the Legal Haze of Cannabis for Restaurants.” The show, which takes place March 3-5, also features over 40 education sessions and over 500 of the leading vendors serving the restaurant and foodservice industry.

    The panel discussion will also be presented on Tuesday, March 26, at the firm’s WeWork office, 222 Broadway, in New York in two sessions: 9:00 – 10:00 a.m. and 10:30 – 11:30 a.m.  The discussion explores the myriad of legal issues and risks of incorporating cannabis into your restaurant business, answering questions about the legal risks and ramifications of providing food and beverages with cannabis; the legal issues related to selling alcoholic beverages infused with or containing cannabis; the state of federal, state, and local laws and regulations impacting restaurants that wish to serve cannabis foods and beverages; and the requirements and hurdles for obtaining federal trademark registration for cannabis-related goods and services.  For more information and to register, please click here.

    Hamburg is experienced in all aspects of copyright and trademark law, both in litigation and in the transactional area, assisting clients in the food, beverage and restaurant industries with their IP needs.  She has litigated in federal courts across the country, acting as national counsel to bring and defend infringement claims for clients both foreign and domestic.  Most recently, Hamburg litigated through appeal to the Federal Circuit a food trademark case that has been described as generating one of the most important trademark decisions in 2018. She was also recently ranked in the 2019 World Trademark Review 1000 – The World’s Leading Trademark Professionals (WTR 1000). Among a group of fewer than 90 trademark professionals in New York, Hamburg was named a top trademark attorney in the areas of enforcement and litigation. Hamburg frequently speaks and writes about intellectual property topics before trade food, beverage and restaurant groups, and is a member of the New York State Restaurant Association as well as the Specialty Food Association.  Hamburg attended Wellesley College, where she was a member of Phi Beta Kappa, and received her B.A., magna cum laude, in English and Psychology, with Honors in English, in 1987.  In 1990, she received her J.D. at Columbia University School of Law, where she was editor of the Columbia Law Review.

    Linden assists marijuana entrepreneurs, suppliers, growers, retailers, and investors to navigate complex statutory and regulatory schemes, including those related to permitting and licensing, such as initial applications, transfers, expansions, changes to ownership, and related disclosures, distribution, and general business operations such as sales, storage of product, and recordkeeping. He assists clients in all tiers of the distribution chain with compliance and business law issues. Linden also counsels alcoholic beverage manufacturers, wholesalers, and retailers with all facets of their business. These include licensing and regulatory compliance, business formation, and product labeling. He has assisted craft breweries and distilleries with applications before the New Jersey Division of Alcoholic Beverage Control and retailers with applications before the local municipality. Linden provides guidance in connection with TTB federal permitting laws, advises clients on federal and state labeling requirements and approval processes, and helps them navigate state distribution and beer franchise laws. Linden attended Seton Hall University School of Law, where he received his J.D., cum laude, in 2007.  He earned a B.S., with honors, from Lehigh University in 2004, majoring in Accounting and Marketing.

    Ros focuses her practice in the area of health care law, including civil and administrative litigation, professional licensure defense, hospital medical staff matters, hospital disciplinary actions, regulatory compliance, managed care and government audits, and refund demands and investigations. She also handles transactional and regulatory matters affecting health care providers. She has successfully defended physicians before medical boards, OPMC, and SBME, and in OPD investigations, as well as Medicare fraud, fraud and abuse, RAC audits, Medicare audits, OIG fraud, health care fraud, medical audits, and health plan billing audits. Ros frequently lectures at hospitals throughout New Jersey and New York about legal issues affecting health care professionals. She earned her J.D. from Seton Hall University School of Law and her B.S. in biotechnology and nutrition from Rutgers University.

    Spangler focuses her practice on trademark and copyright litigation, prosecution and enforcement.  She appears in state and federal courts and before the USPTO’s Trademark Trial and Appeal Board in opposition and cancellation proceedings.  She counsels clients in industries including startups, technology, food and beverage, and arts and entertainment.  Spangler earned her B.A. in International Studies from Emory University in 2005, and her J.D. from Benjamin N. Cardozo School of Law with a concentration in Intellectual Property and Communications Law in 2010.  During law school, she was Articles Editor for Cardozo Arts & Entertainment Law Journal.  She is the former Development Chair of Cardozo’s Black, Asian, and Latino Law Students Association Alumni Group and is part of its mentoring program for 1L law students.

    Posted in: Andrew D. Linden, Cannabis Law, Food, Beverage & Hospitality, Jeanne Hamburg, News, Stephanie S. Spangler, Svetlana (Lana) Ros | Tags: , , , , , , , , , , , , ,

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